Inside Jack Grealish and Sasha Attwood’s sponsorships, from his seven-figure Pepsi deal to her fashion line with Boohoo
HE is football’s most marketable face – blessed with talent and good looks.
She is the elegant model who has bagged fashion contracts with the likes of online fashion giant Boohoo, and continues to be the ultimate fashionista.
Together, they are British football’s most marketable couple.
From growing up in Solihull in the West Midlands as love struck teenagers to their epic rise as front page news, Jack Grealish and Sasha Attwood, both 28, are making a mint through endorsements.
Grealish has signed a seven-figure deal with Pepsi to become the company’s latest brand ambassador.
Speaking about the deal, he said: “I’m buzzing to partner with Pepsi Max as a global brand ambassador.
“Pepsi Max has a great heritage working with the biggest names in world football, and I’m excited to join their mission to unlock enjoyment for football fans around the world and encourage everyone to play the beautiful game!”
Sasha is also raking it in by using her beauty and online presence – and some 250,000 followers on Instagram – to draw attention to a variety of beauty and fashion brands.
Rich pickings
Incredibly, Jack is on course to make £100million BEFORE he turns 30.
While industry insiders have said that he could make £1million a year from his exploits on and off the pitch.
Earlier this year, he signed a staggering boot deal with German sportswear giant Puma for a reputed £10million a year.
Grealish said of his £200,000-a-week Puma deal: “They are a brand that’s really caught my eye in the last few years.
“Especially recently, the collabs they are doing with other brands — the people they have on board now in NBA, F1 and football — it’s really eye-catching and it was a no-brainer for me.”
Off the pitch, Jack cuts a fashionable figure.
Shortly after his exploits at Euro 2022, and signing for Man City in a £100million deal, the down-to-earth Brummie got a call from Gucci.
The Italian fashion house, famous for using A-listers like Jared Leto and Harry Styles in their ad campaigns, chose Grealish to wear their stylish clothing.
He was reportedly paid £10million for the privilege to model the designer threads.
Before that, the footballer also signed a deal with online retailer boohooMAN.
Again, that one was worth big money. He was paid somewhere in the tune of £1million to showcase his own range.
It is understood razor brand Gillette is also eyeing up Jack to join their stable of global sporting personalities.
Not to be left behind
Business is booming for Sasha too.
Before Jack was the £100million man, she had established herself as a model.
She was discovered aged 13 on a shopping trip to Birmingham with her mum.
After that, she appeared in various campaigns, including for House of Fraser.
But it’s since Jack and Sasha have emerged as a football power couple that things have really taken off for the Solihull beauty.
She has signed with Elite Model Management and has built up a huge online social media following.
An incredible 264,000 followers on Instagram make her an attractive proposition for brands.
Skincare is a huge market for her, with L’Oreal featuring in paid partnerships online and make-up tutorial videos she posts.
In 2021, Sasha followed Jack in working with Boohoo, and she is also regular model for Pretty Little Thing.
Unlike the Three Lions star, she didn’t have her own line. Instead, she modelled various ranges.
That included maternity wear – with Sacha wearing a fake bump for the photoshoot.
The new Posh and Becks
Jack and Sacha have been labelled the ‘new Posh and Becks’.
And although they haven’t been seen wearing a matching leather look, they are well on their way to becoming a commercial success like those two.
One source told The Sun: “Jack and Sasha are being jokingly called the new Posh and Becks by some of his mates because of their fashion deals.
“He is the man of the moment in football but he’s got plenty of female fans too, and with Sasha, those around them think they could become a new power couple. They’ll be laughing all the way to the bank.”
