‘Big slay from Tesco’ shoppers go wild for Kate Ferdinand’s clothing collection & say it’s a dupe for cult £75 brand
SUPERMARKETS have really gone up in the style stakes, with chic dresses and tops now available alongside your everyday essentials.
In fact, Tesco shoppers have been falling in love with Kate Ferdinand‘s clothing collection and it’s designer dupe worth £75.
While we might have not have achieved our fitness goals, the new range has certainly gotten our pulses racing.
There is almost every gym essential in the F+F collection, with leggings, joggers, vests and even baseball caps designed by the TOWIE star.
If you weren’t already sold, Kate Ferdinand‘s activewear comes in chic muted shades and starts from as little as £7 (yes, you read that right).
Unsurprisingly, Tesco shoppers are already obsessed with the range but there was one item that has particularly caught their eye.
Coming in a stunning taupe colour, the sports bra and legging duo are the perfect addition to your gym gear collection.
Unlike other bras that have thicker straps, the supermarket bra has two thinner ones to provide the same support without weighing you down.
Meanwhile, the legging are high wasted and have a large elasticated, so they won’t dig into you as you are going about your day.
Easy to style with a sleek bun, an oversized jumper and trainers, the set is also perfect for lazy days at home or running a few errands on the weekend.
Though we are absolutely obsessed with the activewear, fans have also noticed that it is a nearly identical dupe for a set by designer brand Adanola.
Influencer Astin Maisie even made an entire TikTok dedicated to the supermarket dupe, urging her followers to ‘run to Tesco’ to pick up the dupe.
“Big slay from Tesco” she added in the caption, with the video going viral almost immediately.
While the high end set will cost you £75 in Selfridges though, you can pick up the supermarket alternative for less than your weekly shop.
Rather than spending a small fortune on your gym wear, you can bag the bra for just £10 and the matching leggings for £16.
For those that haven’t done the maths, that is £26 – saving you a whopping £49 at the checkout.
Even better, the fashion finds come in a range of sizes (S-L) so you can find the perfect fit and feel confident when you next hit the gym.
However, the activewear isn’t the only F+F item that we are adding to our basket though.
The supermarket has just launched its stunning summer range with endless co-ords and we are completely obsessed.
Rivalling similar sets at Primark and Zara, the waistcoat and trouser combo come in several colours and are effortlessly chic thanks to the pleated design.
Perfect for adding to your suitcase before jetting off this summer, they are lightweight and can be easily styled together or as separates.
Seems like the perfect excuse to go shopping to us.
Supermarket Fashion
Fashion Editor Clemmie Fieldsend reveals why supermarkets are taking over our wardrobes right now.
When it comes to affordable style supermarkets are trumping high street stores.
No longer the poor relation to the high street, brands like F&F at Tesco, Tu at Sainsbury’s and M&S are filling their shops with designer dupes and fashion forward essentials that are value for money whilst being durable.
Roping in celebrities to front diffusion lines or own-brand campaigns helps up their stock buy giving their customer aspiration clothes that don’t have a designer price tag.
Relatable and girl-next-door faces such as Zara McDermott and Kate Ferdinand have helped F&F secure a loyal customer.
The once iconic great British high street has changed, with stores up and down the country left empty or filled with vape shops, sweet shops or souvenir shops.
With high rents and neighbours that put customers off coming into stores, the high street brands aren’t getting the strong footfall they used to and are missing out on big sales.
And now they are making their way into the supermarket.
Tu teamed up with seven third-party brands such as Simply Be, Sosandar and French Connection fashion destination spaces across stores.
And Marks & Spencer are in on the action, too.
As well as launching Joules, White Stuff and Ghost in 2021 online, since they’ve expanded to bringing in brands such as Adidas and Sweaty Betty.
From convenience, low prices and A-list endorsements supermarkets have romped away to the front of what customers are after.