SPORTS & SOCIAL ALLENTOWN LAUNCHES WEEKLY NASCAR WATCH PARTY FUELED BY BUSCH LIGHT AND IN PARTNERSHIP WITH POCONO RACEWAY
Watch Party Includes Special $3 Busch Light (16 oz.) and
Starts One Hour Before Race and Ends at Race Finish
Busch Light Giveaway includes meet-and-greet with Busch Light Country Music Artist Ashley Cooke and two tickets to her April 25 concert at PPL Center
Pocono Raceway Pace Car and Team Members Will Be On-Site April 21 for First Watch Party
Weekly Giveaway Includes Two Tickets to July 12-14, 2024,
NASCAR Weekend at Pocono Raceway and $50 Sports & Social Allentown Gift Cards
ALLENTOWN, PA – Sports & Social Allentown, the nationally acclaimed dining and entertainment concept, announced today a new weekly NASCAR Watch Party fueled by Busch Light and in partnership with Pocono Raceway.
The NASCAR Watch Party launches on April 21, 2024, for the Geico 500 at Talladega Superspeedway and runs weekly until the September 1, 2024, Cook Out Southern 500 at Darlington Raceway. The Watch Party, which starts one hour prior to the race and runs until the race ends, includes special $3 Busch Light (16 oz.) a weekly ticket giveaway of tickets to the July 12-14 NASCAR tripleheader weekend at Pocono Raceway and $50 Sports & Social Allentown gift cards.
“What could be more exciting than hearing ‘start your engines’ and watching NASCAR on our 25-foot video wall?” said Todd LaFever, general manager, Sports & Social Allentown. “We thank Busch Light and Pocono Raceway for partnering with us for this awesome weekly event.”
To kick off the NASCAR Watch Party, Pocono Raceway will bring its pace car to downtown Allentown and have its team on-site prior to the Talladega race start at 3 p.m. ET
Sports & Social Allentown’s NASCAR Watch Party Fueled by Busch Light and in partnership with Pocono Raceway will feature the following NASCAR Cup Series races in 2024:
Talladega Watch Party: April 21, 2024
- Watch Party Starts at 2 p.m.
- Race starts: 3 p.m.
- Partnership kickoff event includes:
- Pocono Raceway Pace Car on-site
- Pocono Raceway team on-site
Dover Watch Party: April 28, 2024
- Watch Party Starts: 1 p.m.
- Race Starts: 2 p.m.
Kansas Watch Party: May 5, 2024
- Watch Party Starts: 2 p.m.
- Race starts: 3 p.m.
Darlington Watch Party: May 12, 2024
- Watch Party Starts: 2 p.m.
- Race Starts: 3 p.m.
Charlotte Watch Party: May 26, 2024 (Memorial Day Weekend)
- Watch Party Starts: 5 p.m.
- Race Starts: 6 p.m.
St. Louis Watch Party: June 2, 2024
- Watch Party Starts: 2:30 p.m.
- Race Starts: 3:30 p.m.
Sonoma Watch Party: June 9, 2024
- Watch Party Starts: 2:30 p.m.
- Race Starts: 3:30 p.m.
Iowa Watch Party: June 16, 2024
- Watch Party Starts: 6 p.m.
- Race Starts: 7 p.m.
New Hampshire Watch Party: June 23, 2024
- Watch Party Starts: 1:30 p.m.
- Race Starts: 2:30 p.m.
Nashville Watch Party: June 30, 2024
- Watch Party Starts: 2:30 p.m.
- Race Starts: 3:30 p.m.
Chicago Watch Party: July 7, 2024
- Watch Party Starts: 3:30 p.m.
- Race Starts: 4:30 p.m.
Pocono Watch Party: July 14, 2024
- Watch Party Starts: 1:30 p.m.
- Race Starts: 2:30 p.m.
Indianapolis Watch Party: July 21, 2024
- Watch Party Starts: 1:30 p.m.
- Race Starts: 2:30 p.m.
Richmond Watch Party: August 11, 2024
- Watch Party Starts: 5 p.m.
- Race Starts: 6 p.m.
Michigan Watch Party: August 18, 2024
- Watch Party Starts: 1:30 p.m.
- Race Starts: 2:30 p.m.
Daytona Watch Party: August 24, 2024
- Watch Party Starts: 6:30 p.m.
- Race Starts: 7:30 p.m.
Darlington Watch Party: September 1, 2024 (Labor Day Weekend)
- Watch Party Starts: 5 p.m.
- Race Starts: 6 p.m.
Sports & Social Allentown provides made-from-scratch, elevated versions of gameday favorites like nachos and wings, curated cocktails and specialty drinks, and a beer selection of national brews and local favorites. Salads, sandwiches, bowls, and entrees round out the menu.
The 8,000-square-foot space features a variety of live music and special events throughout the week, including one of the best sports watching experiences in the region with its premier game-day Sports Watch activations. Outfitted with state-of-the-art AV technology throughout the venue, the space boasts an impressive 25-foot LED display at its centerpiece that allows guests to enjoy multiple games and sporting events at once.
In November of 2023 Sports & Social Allentown launched a partnership with leading global online betting and gaming brand Betway. The multi-year agreement brought an enhanced gameday experience to sports bettors and fans, featuring an in-house LED board that highlights Betway’s live odds and promotions, and on-site activations that include watch parties and exclusive food and beverage promotions where customers can receive corresponding credits if they make a qualifying wager on their Betway account.
Guests can also enjoy a wide variety of social games, including skee-ball, foosball, pop-a-shot, arcade games and Beirut. The Allentown location’s dog-friendly outdoor patio on Center Square features Sports & Social’s signature Crush Bar, offering a large selection of specialty crush drinks, and provides an incredible setting for al fresco dining. Sports & Social Allentown was uniquely designed by internationally acclaimed Knauer Incorporated, which has created some of country’s top destinations in dining, hospitality, and entertainment. The new location has brought more than 100 jobs to downtown Allentown.
Sports & Social Allentown is open daily at 11:30 a.m. and closes around 12 a.m. on Sundays through Thursdays and around 2 a.m. Friday and Saturdays, based on guest demand. Reservations can be made on OpenTable.com. Private event space is also available for reservation by calling Noelle Franklin at 215.251.4871.
Sports & Social is a premier dining, entertainment, sports viewing, and social concept located in high-profile entertainment and lifestyle districts, world-class casino resort destinations, and adjacent to professional sports stadiums around the country. The highly curated collection of venues by Live! Dining & Entertainment includes locations in Live! Casino & Hotel Philadelphia in the South Philadelphia Sports Complex; The Battery adjacent to Truist Park in Atlanta; Ballpark Village adjacent to Busch Stadium in St. Louis; Texas Live! in the Arlington Entertainment District; Live! Casino Pittsburgh; and more.
For more information on Sports & Social Allentown, please visit SportsandSocial.com/Allentown.
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About NASCAR Race Weekend July 12-14
NASCAR returns to Pocono Raceway for a July 12-14 weekend featuring all three national series. The weekend opens with the CRAFTSMAN Truck Series CRC Brakleen 175 on Friday, July 12, at 5:30 p.m. ET and followed by the NASCAR Xfinity Series Explore the Pocono Mountains 225 on Saturday, July 13, at 3 p.m. The race weekend culminates Sunday, July 14, with the running of the NASCAR Cup Series Pocono 400 at 2:30 p.m.
For more ticket information and news, please visit www.poconoraceway.com/tickets.
About Pocono Raceway
Pocono Raceway, also known as ‘The Tricky Triangle,’ is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series events each year. The facility’s calendar also consists of over 200 events including Elements Music & Arts Festival and a wide range of non-motorsports entertainment, car clubs and racing schools. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories. For more information, please visit www.poconoraceway.com.
About Sports & Social
Sports & Social is a powerhouse collection of dining and entertainment venues that offers its guests an upscale food and beverage, sports viewing, and social experience. Each venue is specially curated with state-of-the-art AV technology displaying the top sports events year-round, a wide variety of interactive social games, and live music and events throughout the week. Sports & Socials are located nationwide in high-profile entertainment districts, world-class casino resort destinations, and at the front door of professional sports stadiums around the country. The concept was developed and is operated by Live! Dining & Entertainment, a division of The Cordish Companies. Recognized as a leader in the food and beverage industry, Live! Dining & Entertainment is one of the largest and most successful developers and operators of restaurants and entertainment concepts in the United States. Sports & Social is experiencing significant growth and continues to expand nationwide. For more information, please visit www.sportsandsocial.com.
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