Netflix is changing its own rules—and it’s paying off
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A strong Q1 earnings performance caps off the streamer’s astonishing rebound in an increasingly crowded marketplace. Here’s how Netflix pulled it off.
What a difference two years can make. In April 2022, after a heady era of staggering spending and explosive growth, Netflix posted its first subscriber loss in 10 years. Then it shed a million more subscribers over the next few months. The only silver lining at the time? That it didn’t lose the full 2 million previously projected.