Beauty fans run to Aldi for its £3.99 beauty buy that is identical to Paula’s Choice but 75% cheaper
ALDI has launched a new clearing cleanser which is ‘identical’ to Paula’s Choice but is 75 per cent cheaper than the real deal.
The budget retailer’s popular health and beauty brand, Lacura, has welcomed a new BHA clearing cleanser.
The specialist skincare must-have arrives as industry reports predict that 2024 will welcome a ‘cleanser revolution’, with consumers seeking hardworking and result-driven products.
Hoping to aid blemish-prone skin, the gentle and lightweight formula removes excess oils and impurities that can lead to breakouts while leaving textures clean, clear, and refreshed.
Specially formulated with Glycerine, Panthenol, Sodium Laureth Sulphate and Salicylic Acid, the new innovative beauty buy arrives as beauty reports predict a ‘cleanser revolution’.
Similar to the popular Paula’s Choice Clear Cleanser which costs £21 but Aldi’s version is 75 per cent (£0.09 per ml) cheaper at £3.99.
Joining the line-up includes the returning fan favourite Lacura 2% BHA Toner, with savings of 83 per cent to the Paula’s Choice 2% BHA Liquid Exfoliant
The exciting new offering lands alongside the return of last year’s cult product, the Lacura 2% BHA Toner for £4.99, 100ml.
These products are landing on shelves from 5 May.
Lacura claims that the “toner will effectively remove dead skin for a smooth and luminous complexion.
“While its BHA ingredient offers anti-inflammatory properties to help reduce the appearance of breakouts and blackheads.”
Beauty fans have taken to TikTok to praise the skincare range.
One wrote: “OK, calm down, people, but look what Aldi/Lacura have done.
“If you love the viral Paula’s Choice 2% BHA Liquid Exfoliant (RRP £34 for 118ml), then you’re going to die for this Lacura 2% BHA Toner at just £4.99 for 100ml.
Get yourself down to your local Aldi as this is gonna fly off the shelf
Aldi customer
“Looks the same, feels the same, pretty much smells the same, and has almost the same ingredients.
“Get yourself down to your local Aldi as this is gonna fly off the shelf!”
And the beauty section isn’t the only thing that shoppers are racing down to stores for.
With a rise in Brits jogging, sportswear sales have been on the rise.
But with the cost of living crisis taking its toll on the nation, expensive price tags on activewear can be off putting for those on low-income who want to get fit.
However, Aldi has got things covered with everything you need to get you started on your fitness journey.
Their range includes £11.99 trainers, £9.99 running trousers, a £3.99 one litre water bottle, and a £12.99 running jacket.
Aldi also has an exciting protein-packed range which includes pancakes, yogurts, granola pots and viral sensation protein puddings that racked up 3.7m TikTok views.
Aldi sportswear is also trending on TikTok, with many praising their sports bras as “so comfy”.
