‘Queen of the high street’ LadBaby Mum hints at range with Primark as fans insist they’d ‘buy it all’
SHE’S become something of a style icon since her husband burst onto the scene.
And now Rox, aka LadBaby Mum, has left fans delighted by hinting she might have a collaboration with Primark in the works.
Rox took to her Instagram page to share pictures of herself at Primark HQ, as she began: “Good things DO happen to good people!”
She added that it was a “dream come true” to have been invited to “talk about all things women’s fashion” by the high street store.
“Such a proud and overwhelming moment to be able to discuss with their incredible team why working in female fashion is so important to me,” she continued.
“As a mum whose body has changed so much over the years through weight, age, pregnancy, life, it was an honour to be given the opportunity to speak about the millions of women I feel are so often overlooked and are unseen in the world of fashion.”
“Thank you for everyone who has always supported me on my journey into fashion and thank you to Primark for making a little girl’s dream come true today,” she concluded.
Alongside the post, she shared pictures of her day including showing off some new fashion items – including a green left-print long kaftan and matching trousers, and a khaki dress.
And people in the comments section were quick to weigh in on Rox’s post, with many of them keeping their fingers crossed that she might have a Primark collection in the works.
“Queen of the high street!” one gushed.
“Congratulations it’s about time someone real designed real clothes for us mums..I’m sure it will be a huge success,” another added.
“Would love to see a Roxie collection in Primark,” a third commented.
As someone else wrote: “OMG Rox this is absolutely AMAZING!!!!
“When is your collection dropping? I’m buying it all!”
“You are just amazing!” another said.
“You deserve this SO much! And you represent so so much too!
“This is exactly what @primark needed to do!
“I am absolutely over the moon for you Rox, love always.”
Primark's history
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
“That’s amazing! Hopefully more plus sized clothes too,” someone else wrote.
While another praised: “Absolutely amazing… watched you since the beginning and you’re an absolute inspiration”.
“Love this, soo amazing hun!” someone else said.
“Keep being you Roxy you are fab & totally deserved this,” another gushed.
As someone else praised: “You are bloody amazing! Keep smashing it Rox!”
