Like listening to waterfalls and birds on Spotify? Now when you play them you are helping protect them
‘Nature’ is now an official, credited artist on streaming platforms, so when you listen to them, conservation organizations will get the royalties.
On April 18, a new artist is debuting on Spotify and other streaming platforms, though you’ve definitely heard her sounds before—whether ocean waves, birdsong, or the thrum of falling rain. That artist is nature, and streaming her songs will help fund conservation.
The Museum for the United Nations – UN Live, a Copenhagen-based organization that uses pop culture to spark both empathy and action for the climate, has launched Sounds Right, an initiative to use the music of nature to fund conservation efforts. With nature—stylized as NATURE—as an official, credited artist on streaming platforms, conservation partners will get at least half of all recording royalties.