March 2010 April 2010 May 2010 June 2010 July 2010
August 2010
September 2010 October 2010
November 2010
December 2010
January 2011
February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 March 2023 April 2023 May 2023 June 2023 July 2023 August 2023 September 2023 October 2023 November 2023 December 2023 January 2024 February 2024 March 2024 April 2024
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
News Every Day |

AT&T marketing chief on March Madness and Caitlin Clark’s supernova run

AT&T marketing chief on March Madness and Caitlin Clark’s supernova run

NEW YORK (AP) — Who do you have winning your college basketball bracket? The head of AT&T’s marketing is hoping that you’ll respond by asking, “For which tournament?”

The telecommunications giant is once again sponsoring the men’s and women’s college basketball tournaments. It’s also significantly increasing its investment in the women’s tournament as the record-setting superstar from the University of Iowa, Caitlin Clark, draws in more viewers. Kellyn Smith Kenny, chief marketing and growth officer at AT&T, recently spoke with The Associated Press about the tournaments. The conversation has been edited for length and clarity.

Q: Can you put into context how big a phenomenon Caitlin Clark is right now from a marketer’s perspective?

A: She is a big deal. The impact that she has had on viewership for the sport, buzz, social activity around her, the social activity around Iowa, it’s managed to take all of the incredible coverage and popularity of last year and amplify it.

Last year, the final game of the women’s March Madness was just shy of 10 million viewers. What we’re seeing this year is numbers blowing away (last year’s trends).

Q: So you want to advertise on her games?

A: One of the things that’s amazing about it is women’s sports is a really smart investment for brands and advertisers to make. Viewers of women’s sports, they have a disproportionate share of their households’ discretionary spend. They’re far more likely to remember and recall the brands that advertise during women’s sports, and they associate those brands with being supportive of women’s sports.

It seems like we’re in this moment of the power of the woman, and the power of the girl. From what we saw last year with Beyonce and Taylor Swift and their tours, and this year with Caitlin (Clark) and Sabrina (Ionescu, a professional basketball player), there’s incredible momentum.

Q: Does Caitlin Clark remind you of another superstar, or does this all feel new?

A: I think this is potentially once in a generation. If I compare her to other athletes and the type of heat she has in her sport, you’ve got Mikaela Shiffrin in skiing and Serena Williams in tennis. It is incredible how much momentum and how much true passion for the sport she has been able to create.

Q: So next year will be a letdown for the women’s college tournament when she’s no longer playing in it?

A: Because she’s brought so much attention to the sport, now there are other households names. LSU’s victory over Iowa last year also created emerging stars and household names. I’m hopeful she’s almost a spark that ignites a fire. I think that’s what we’re looking for. There’s so much attention on women’s sports.

Q: Is AT&T doing anything different with the women’s tournament this year than in years past?

A: We do have a long track record of investing in women’s sports. The hype around women’s sports is intensifying, but we were always big believers of women’s sports.

From 2023 to 2024, we are doubling our media investment in the women’s tournament.

We are a sponsor of March Madness brackets, and we are on a mission to encourage more bracket equity. Every time someone asks: “Did you fill out a bracket for March Madness?” we want the response to be: “Yes, I filled out two, both women’s and men’s.”

Q: If we can pull the lens out more broadly to live sports in general, do you find that it’s still the premier way to get in touch with potential customers?

A: There’s no question that what live sports can deliver is fans who don’t hop around to other shows. They are very engaged. They feel very passionate and connected to the content, so it is one of the most stable mass reach vehicles to reach our customers and to reach our prospects.

The thing that’s so incredible about sports is that it’s a shared passion. When brands advertise and communicate through sports, fans can figure out very quickly if this brand is an authentic sports fan, truly understands fandom and the players and the coaches and the dynamics. Everything AT&T does, we are trying to meet fans where they are. We think way beyond the commercial and the advertising.

Q: Even with the fracturing of media, you’re still finding those fans?

A: Last year 30% of games viewed were over a mobile device. We’ve seen that number increase every year. This emphasizes how critical it is that when brands tell their story, we’re not limiting it to broadcast television. We have to adapt to how 30% or more are going to be looking on a phone or tablet, which means it’s easy to toggle to other apps or experiences.

(Along with cameras above the basketball rim and attached to drones,) we had pylon-cams in college football: AT&T 5g-enabled cameras giving fans an inside look at whether they make it (into the end zone) by a hair of a centimeter.

Q: Are the audiences of the men’s and women’s tournaments very different, or are they converging?

A: We are starting to see that it is converging a bit. It’s not this nascent, small little niche fan base for women’s basketball. The appeal is broadening.

Source

Кубок

Собрались лучшие из лучших: в «Сириусе» прошли соревнования «Кубок „Небесная грация“»

Couple who won Come Dine With Me posed as customs officers to steal drugs as part of scam

The Masters 2024: Rory McIlroy feels he can still win at Augusta National despite swing ‘feeling horrific’ in round two

Woman Drives 10 Hours To Rescue A Paralyzed Dog - The Dodo

Men’s volleyball: Long Beach sweeps UCI for Big West title; top seeds win in MIVA tourney

Ria.city






Read also

Man City vs Real Madrid tips and free bets for Champions League showdown with talkSPORT BET

Lightened-Up Tuna Casserole Recipe | Gimme Some Oven

What happened in the Chelsea dressing room after penalty argument

News, articles, comments, with a minute-by-minute update, now on Today24.pro

News Every Day

Danielle Serdachny scores OT goal to lift Canada to 6-5 win over US in women’s hockey world final

Today24.pro — latest news 24/7. You can add your news instantly now — here


News Every Day

Men’s volleyball: Long Beach sweeps UCI for Big West title; top seeds win in MIVA tourney



Sports today


Новости тенниса
ATP

Циципас вышел на 12-е место в ATP по призовым за карьеру. Он заработал $30 млн



Спорт в России и мире
Москва

Научили, рассказали провели мастер-класс: все о пожарной безопасности и безопасности на воде



All sports news today





Sports in Russia today

Москва

Наталья Сергунина: Новый спортивный сезон стартовал на ВДНХ


Новости России

Game News

Today's Wordle answer for Saturday, April 13


Russian.city


ATP

Циципас вышел на 12-е место в ATP по призовым за карьеру. Он заработал $30 млн


Губернаторы России
ОАЭ

«Аэрофлот» перенес рейсы в Египет и ОАЭ из Москвы и Петербурга


Шапки женские вязаные на Wildberries, 2024 — новый цвет от 392 руб. (модель 466)

Установка посудомоечной машины в вашем районе Москвы и Московской области

ФСБ и МВД пресекли деятельность этнической банды вымогателей в Москве

В Москве прошел форум «Проблемы отрасли автогрузоперевозок и варианты их решения»


Певица Валерия села на шпагат

Певец Салават: Настоящий татарин на русском языке должен говорить с акцентом

Мама Тимати поделилась милым видео с 10-летней Алисой — подписчиков смутила одна деталь

Полёт Шмеля в джазовой обработке / Джаз–бэнд Дениса Мацуева


Полина Кудерметова проиграла Плишковой в первом круге турнира WTA в Руане

Россиянка Вероника Кудерметова вышла во второй круг турнира в Штутгарте

Елена Рыбакина провела первую тренировку в Штутгарте. Видео

Рублёв разгромно проиграл Надалю тренировочный сет в Барселоне



«Маленький принц» с Безруковым открыл «Эхо» Большого детского фестиваля в Архангельске

Зацепера, приехавшего на поезде из Москвы в Петербург, задержали на вокзале

РАСЧЁТ НА 7 МАЯ: В КУЛУАРАХ НЕШУТОЧНЫЕ СТРАСТИ - КТО ОСТАВИТ СВОЙ ПОСТ

Социальная работа на предприятии: современные тенденции и интересные кейсы


Певец Салават: Настоящий татарин на русском языке должен говорить с акцентом

Артем Быстров спасает родной город под хиты «Землян» и «Самоцветов»: телеканал ТНТ покажет комедийный сериал Okko «Очевидное невероятное» по рассказам Кира Булычева

Из Европы надуло. Врач рассказал, как аллергикам гулять в парках Москвы

Возможности получить ипотеку со скидкой расширил Сбер


Застройку центра Улан-Удэ начнут после завершения отопительного сезона

Ефимов: в Кузьминках открылся первый торговый центр по городской программе

Эксперт Президентской академии в Санкт-Петербурге о результатах мероприятий по защите экологии 

Аварийное отделение связи снесли на Почтовой улице в деревне Госконюшня



Путин в России и мире






Персональные новости Russian.city
Певица

«Жизнь свела». Певица Нина Шацкая рассазала о том, как ей помогла аюрведа



News Every Day

The Masters 2024: Rory McIlroy feels he can still win at Augusta National despite swing ‘feeling horrific’ in round two




Friends of Today24

Музыкальные новости

Персональные новости