Ferrari to carry new energy drink F1 sponsor into Hamilton era
![Ferrari to carry new energy drink F1 sponsor into Hamilton era](https://cdn-1.motorsport.com/images/amp/YN1NMXW2/s6/charles-leclerc-carlos-sainz-f.jpg)
The US-based company had a low-key arrangement with the team last season that covered the three American races in Miami, Austin and Las Vegas.That has now extended to a full global partnership with its logos featured on the cars and on drivers' overalls.Founded in 2004, Nasdaq-listed Celsius Holdings sold an 8.5% share of its business to beverage giant PepsiCo for $550 million in 2022, and it has ...Keep reading