Campus recreation marketing: Instagram and beyond

In the October 2023 issue of Athletic Business Magazine, writer Michael Popke catches up with two NIRSA members to talk about how campus recreation departments can leverage social media for marketing.

Laura Gilham, Director of Marketing for the University’s campus recreation department at Penn State University and Haley Halkidis, Marketing and Outreach Coordinator for the campus recreation department at Metropolitan State University connect with AB Magazine to offer some perspective about how social media and cross-campus collaboration are instrumental in their marketing strategies.

Laura also shares how the upcoming Collegiate Marketing Institute from NIRSA and ACUI can help both experienced marketers and professionals new to the field and will include sessions on everything from how to better understand and harness analytics to exploring ways in which artificial intelligence is expected to impact marketing.

Also in this issue

The October 2024 issue is also the 43^rd Annual Facilities of Merit awards special issue, highlighting award-winning facilities.

Athletic Business is the preferred media partner of NIRSA

Athletic Business has been associate member of NIRSA since 1997. More than 40,000 subscribers turn to the Athletic Business print publication and tens of thousands more turn to the AB website for award-winning editorial content, as well as to view products and services offered by leading companies. Athletic Business is a Preferred Media Partner of the Association.