Birkenstock’s Latest 1774 Collection Reimagines the Florida and Mayari Styles in Punchy Colorways
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Get your feet sandal-ready because Birkenstock 1774, for its latest installment, is celebrating its deep roots in German craftsmanship by reimagining its best-selling styles. The first of the three-part series takes place today, with the Mayari and Florida dropping in new elevated designs.
For the first time, 1774 revamps the Florida and Mayari sandals with a contemporary look, considering specially developed tonal textiles — all sourced within Europe — at the forefront. The signature molded footbed, now fully lined with exquisite leather, is the foundation for each pair, embodying the shoemaker’s orthopedic roots. In addition, the launch’s punchy colorways of bone, black, and azalea pink evoke optimistic energy, and the launch also includes a powder blue colorway inspired by the color of the label’s first insoles.
The Florida is a fun slide with a three-strap design. The shoe’s contoured footbed, roomy toe box, and raised toe bar deliver amazing support and comfort — particularly for a sandal. In addition to being chic, the Florida has great underfoot support, and even individuals with plantar fasciitis have said the shoe worked well for their needs.
On the other hand, the Mayari is a minimalist and feminine-forward style. It’s one of the brand’s most popular summer sandals with striking details. Similar to many of Birkenstock’s best sandals, the Mayari has a raised toe bar, extra room at the toes, and a contoured footbed. Shoppers say the style is comfortable to wear for an extended period and offers sufficient support. It’s a favorite for anyone traveling, whether it be to a theme park or a European city.
With a tradition dating back to the 1700s, the Germany-based shoemaker has garnered many repeat customers, winning over young and old fans with its comfy wares. Moreover, the label was recognized in 2013 and 2017 with FN’s prestigious Brand of the Year award. And Birkenstock has even captured the enthusiasm of celebrities aplenty, with fans including Kendall Jenner, Gigi Hadid, Kaia Gerber, Gwen Stefani, and Chrissy Teigen, to name a few.
This first delivery from the collection is available now on the 1774 website and in select global retailers. So get your hands on a pair (or two) and slip into comfortable flats you’ll want to wear wherever you go this summer.
Birkenstock 1744 III Mayari
Birkenstock 1744 III Mayari
Birkenstock 1744 III Mayari
Birkenstock 1744 III Florida
Birkenstock 1744 III Florida
Birkenstock 1744 III Florida
Birkenstock 1744 III Florida
