To lower emissions, companies from Stonyfield Farms to Pepsi to Cargill are investing big money to change how farmers treat their soil. Can it succeed—or is it just an excuse to prevent more radical changes?
It’s a sunny weekday afternoon and Chris Tolles, CEO of the Boston-area startup Yard Stick, is standing in a sprawling farm field in the middle of Ohio holding what looks like a drill. The tool, with a long probe, has a tiny camera embedded in the tip. As Tolles holds it above the ground, it begins to turn gently, pulling itself into the soil. The goal: to measure the carbon underground.
Read Full Story