Walmart Teams With The Dodo on Pet-Focused Retail Initiatives
Walmart has partnered with pet-related digital content publisher The Dodo on several pet-focused initiatives, according to a post from Vox Media, The Dodo’s parent company.
The retailer will offer pet insurance, branded as “Fetch by The Dodo,” as well as a Walmart Pet Lovers box, which features toys, treats, branded dog apparel and more. The deal marks The Dodo’s first foray into offering a product collection, and is its first collaboration with a large retailer.
According to the post, pet insurance services will be offered through a variety of entities depending on the state in which the product is sold.
Shoppers will also have access to 30 dog-related products from The Dodo across categories including grooming kits, feeding, apparel, toys and accessories. Another product will include puzzles for dogs to explore and retrieve treats from, according to the post.
Walmart and The Dodo collaborated in developing the offerings, according to the announcement, which noted that “the editors at The Dodo hand-picked and tested each item with their own pets to develop products that are colorful, durable, and provide a value-priced offering that fulfills Walmart’s mission to help pet owners save money and live better.”
However, the collaboration isn’t restricted to canines and their owners, as the collection does include a dispenser of bird treats. Products will be available at 1,600 stores and via Walmart.com, with more developments planned around the monthly pet box offering.
Melody Richard, vice president, pets, Walmart U.S., added: “Pets have always been and will continue to be a priority for families and Walmart customers, so we are constantly innovating and working with leading brands to develop products and bring the most sought-after items to retail.”
Walmart has made a number of moves in recent weeks, including inviting Canadian sellers to join its U.S. eCommerce marketplace.
See also: Walmart Invites Canadian Sellers to Join Its US Marketplace
The retail giant is focused on growing its U.S. and Canada marketplaces and making serious investments in new tools and services for sellers, according to Darren Carithers, senior vice president of marketplace development for Walmart International.
For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter.