Betterment review: Personalized ETF portfolios and human advisor access
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Overall rating
Feature | Insider rating (out of 5) |
Fees | 4.50 |
Investment selection | 4.25 |
Access | 4.83 |
Ethics | 4.50 |
Customer service | 5.00 |
Overall score | 4.62 |
Is Betterment right for you?
The platform additionally offers a vast range of portfolio options while solely utilizing ETFs in its portfolio allocations. The Betterment mobile app is available on both iOS and Android devices.
Betterment vs. Wealthfront
Min. Investment $0 or $100,000, depending on the account | Min. Investment $500 |
Fees 0.25%/year or 0.40%/year | Fees 0.25% (0.06% to 0.13% for fund fees) |
Investment choices ETFs | Investment choices ETFs, index funds, and crypto trusts |
Betterment offers financial advisor guidance, but Wealthfront doesn't (although it does allow its users to contact specialists with questions). Betterment also has a lower account minimum requirement than Wealthfront. You don't need anything to get started with the Betterment digital plan. Wealthfront, however, has a $500 minimum.
Wealthfront is a better option for users who want access to a wider range of investment choices. Plus, it's great for those who'd like to automate custodial accounts like 529 plans.
Betterment vs. Vanguard
When it comes to robo-advice, though, you'd pay less with Vanguard's basic automated account,
Ways to invest with Betterment
Automated portfolio management
- Betterment digital: This plan doesn't have any account minimum requirements, but it holds a 0.25% annual fee. It includes features like tax-loss harvesting, asset location, portfolio rebalancing, and dividend reinvesting. Plus, to maintain a healthy level of risk, Betterment automatically adjusts your portfolio allocation as you get closer to meeting your goals. This level also offers a range of portfolio options, but it doesn't include complimentary advisor access.
- Betterment premium: You'll need at least $100,000 for the premium account, but you'll get access to all of the features the digital plan offers in addition to unlimited one-on-one CFP guidance. Its CFPs also offer advice on other investments you hold outside of Betterment.
You can additionally invest toward specific goals at Betterment. It currently offers six: retirement (saving), retirement (income), safety net, major purchase, general investing, and cash goals.
Portfolio types
Its three socially responsible portfolios — Broad Impact, Climate Impact, and Social Impact — are ideal for those who want to make a positive difference with their investments. Finally, its Goldman Sachs Smart Beta portfolio aims for companies that will outperform the market, and its BlackRock Target Income portfolio works to protect your assets against loss by investing primarily in bond ETFs.
Investment types
As for Betterment's investment types, it mainly offers stock ETFs and bond ETFs. Many automated platforms offer ETFs, so its investment selection aligns with most competitors. However, some automated platforms offer alternatives. For instance, Wealthfront has ETFs, index funds, and crypto trusts.
Betterment: Is it trustworthy?
The Better Business Bureau gives Betterment a B rating. Ratings range from A+ to F and reflect the bureau's opinion of how well a company interacts with its clients. The BBB says Betterment's rating also stems from the fact that it received 98 complaints against it.
In addition, bureau ratings don't guarantee a company will be reliable or perform well. But they take into account a number of other factors, including type of business, time in business, customer complaint history, licensing and government actions, and advertising issues.
The company has closed 41 complaints in the last 12 months, and it doesn't have any unresolved complaints at this time, according to its BBB profile.
Betterment — Frequently Asked Questions (FAQ)
How much do you need to open a Betterment account?
Is Betterment worth the fee?
Many robo-advisors — like Wealthfront and SigFig — also have a 0.25% fee option, but you can also find other automated platforms that don't have advisory fees (e.g., SoFi Automated Investing and Ally Invest Managed Portfolios).
The answer to this question largely depends on what you're looking for in an investment platform. If you're looking for access to low fees, human advisors, goal-focused strategies, and features like tax-loss harvesting, then Betterment may be a good choice for you.