How Richard Branson will help this home care company go plastic-free by 2025
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Branson and Grove Collaborative CEO Stuart Landesberg discussed the plastics crisis and why they’re optimistic about solving it.
Sir Richard Branson opened his first record shop in London in 1971. Reminiscing at Fast Company‘s Most Innovative Companies Summit, he described it as a hippie’s dream: “Cushions on the floor, headphones, a joint or two in most people’s hands,” he said. “It was those days when you could pick up a Dark Side of the Moon sleeve, and you could feel it.” 51 years later, Branson’s new venture—his first foray into retail since the end of his music business—could be “the Sex Pistols of household care goods.”