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Amazon January sale 2021: Best deals now live

AMAZON is offering plenty of enticing deals in its January sale.

The discounts feature everything from Amazon’s own-brand devices, to items from Apple, Shark, Philips, Le Creuset and more.

Get ready for the Amazon Boxing Day sale

*We may earn revenue if you click the links below and buy the products, but we never let this affect our recommendations. Remember to shop around during the Boxing Day sales to make sure you’re getting the best price.

  • Shop the latest Amazon deals here

Some of the best deals we have spotted are on Amazon devices, with 50% off the Fire TV Stick Lite, now £14.99, and 42% off the Echo Dot (4th generation), now £28.99.

There’s also £60 off this Nintendo Switch with Ring Fit Adventure bundle, now £309.99.

If you want to upgrade your sleeping set up there’s up to 40% off Simba mattresses, pillows and duvets in the sale.

Shark vacuum cleaners are also discounted, with 49% off the Shark Cordless Stick Vacuum Cleaner [IZ201UK] Anti Hair Wrap model, now £179 – that’s a saving of £170.99.

While beauty fans can score 49% off Elizabeth Arden Retinol Ceramide Line Erasing Night Serum Capsules, now 22.75 for 30.

But before you part with your cash, it is always worth comparing prices with other retailers as you may find items cheaper elsewhere.

Best Amazon January sale deals now live

HISENSE 43A7100FTUK 43-inch 4K UHD HDR Smart TV

Upgrade your home cinema set up with this 4K TV
  • Was: £399. Now: £279. Save: £120 (30%) – buy here

This 43-inch 4K smart TV from Hisense has everything you need to bring the cinema experience to your home.

The Ultra HD resolution offers crystal clear picture quality, while the immersive sound thanks to the DTS Studio Sound audio will make you feel like you’re in the action.

The TV also comes with Alexa built in and Freeview Play to access shows via BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play.

ghd Ultimate Styling Gift Set 

Treat yourself to some new hair tools for the new year.
  • Was: £297.95. Now: £189. Save: £108.95 (37%) – buy here

If your existing hair styling tools have seen better days, this Amazon exclusive ghd set is a great option.

The great value collection includes the brand’s much-loved ghd hair straightener, award-winning air professional hairdryer, paddle brush and heat spray.

HoMedics Safety Masks

Stock up on some face masks
  • Was: £29.99. Now: £14.99. Save £15 (50%) – buy here

Stock up on these disposable medical grade face masks.

The multi-layered design effectively filters out germs, dust and pollution and each pack includes 20 HoMedics FFP2 single use masks that are certified under the EU PPE regulation.

Oral-B Genius 8000 electric toothbrush

Keep your teeth looking fresh with this discounted Oral-B electric brush
  • Was: £279.99. Now: £69.99. Save: £210 (75%) – buy now

The battery on this Oral-B electric toothbrush is said to last an impressive two weeks once fully charged.

It also comes with five brushing modes including PRO clean, whitening, gum care and sensitive.

This is also a lightning deal, so it will end at midnight tonight.

Braun IPL Silk Expert Pro 3 PL3132 laser hair removal

Amazon has discounted this Braun laser hair removal device by almost 60%
  • Was: £424.99. Now: £184.40. Save: £240.59 (57%) – buy now

Braun says you’ll start to notice hair reduction in four weeks thanks to this laser hair removal device.

It uses flashes of light and wavelengths to reduce hair growth over a period of time by targeting the hair follicle directly.

The same device direct from Braun currently costs £424.99 along with free delivery.

Nintendo Switch Neon Red/Neon Blue with Ring Fit Adventure

Save £60 off this Nintendo Switch bundle
  • Was: £369.99. Now: £309.99. Save £60.99 (16%) – buy now

The demand for Nintendo Switch bundles is still going strong and this bundle saving is great value.

It includes the Nintendo Switch console, Ring-Con, Leg-Strap and a download code for the Ring Fit Adventure game.

Don’t miss these other Boxing Day sales:

Shark Cordless Stick Vacuum Cleaner Anti Hair Wrap

Pick up a new Shark vacuum cleaner in the current offers[/caption]
  • Was: £349.99. Now: £179. Save: £170.99 (49%) – buy here

The Shark vacuum cleaner is an absolute bargain buy.

It features Shark’s signature Anti Hair wrap technology, to ensure your brush doesn’t get clogged up with hair and dust.

The model also has a practical and effective Twin Tech Floorhead and DuoClean that will easily glide from carpets to hard floors.

NINJA Foodi 11-in-1 SmartLid Multi-Cooker

Make cooking less of a chore with this 11 in 1 multi-cooker[/caption]
  • Was: £229.99. Now: £199.99. Save: £30 (13%) – buy now

This Ninja multi-cooker is the ultimate kitchen accessory.

Air fry, pressure cook, slow cook, steam, saute, bake or grill using the clever 11 in 1 appliance.

It comes with a 6 litre cooking pot, 3.7 litre Cook and Crisp basket, reversible rack, pressure lid and crisping lid.

The same model is currently on sale at Currys for £199, but has since sold out.

Echo Show 8 (2nd generation, 2021 release)

The newest version of the Echo Show 8 is now
  • Was: £119.99. Now £79.99. Save: £40 (33%) – buy now

The upgraded Echo Show 8 now comes with a bigger 8-inch HD screen and 13MP camera that is ideal for video calls.

In built Alexa voice control allows you to control other synced up smart home devices. Plus you can enjoy streaming music and TV to the device as well with compatible apps.

For anyone conscious about privacy, you can also disconnect the microphones and camera with the press of a button and slide the built-in cover to close the camera when not using the device.

For more offers on Echos, Kindles, Fires and the like, be sure to read our list of Amazon device deals available right now.

Oral-B Smart 5 Electric Toothbrush with Smart Pressure Sensor

Oral B’s huge saving on Oral B sees it fetch just £54.99[/caption]
  • Was £169.99. Now £54.99. Save: £115 (68%) – buy now

An electric toothbrush is the welcome alternative to a manual toothbrush, as it removes 100% of plaque, which means whiter and fresher breath.

This set comes complete with a toothbrush handle, charger, as well as three heads, and a nifty travel pod to keep your toothbrush clean and safe.

When does the Amazon Boxing Day sale start?

Amazon has not official stated when deals will go live, but it is safe to expect the Boxing Day sale to begin on December 26.

The Amazon sale will normally feature a selection of offers across all categories, with lightning deals that last for a very limited time and longer running offers.

You will be able to check out all the Amazon Boxing Day deals here as they are launched.

It’s likely offers will run through to January, however Amazon is yet to confirm exact dates.

What Amazon Boxing Day sale deals to expect?

If early bird deals are anything to go by, we would say some of the most impressive savings will be on Amazon’s own devices.

Shoppers in the market for some new smart home accessories or streaming devices should keep an eye out come Boxing Day.

Elsewhere we expect some top brands to also feature in the discounts, with bargains on offers from Samsung, Philips, Apple, Nintendo and more.

Bargain-hunters will also likely see plenty of fashion and beauty savings too as well a discounted gift sets as the retailer sells off any remaining Christmas stock.

Here are some of the top categories to shop in the sale:

How much is Amazon delivery?

Keep in mind that you’ll also need to factor in delivery costs, unless you’re an Amazon Prime customer, in which case delivery is free.

Amazon Prime membership costs £7.99 a month, or £79 for the year.

For non-members, delivery from Amazon varies from 99p for small packages, going up to £4.49.

How to get Amazon Prime for free?

Shoppers can try out Amazon Prime membership for free using the 30-day free trial offer.

Simply head to the Amazon site and create an account if you don’t already have one.

Then head to the Amazon Prime page to click on the start your trial button.

However, it is worth noting that you can only take part in the trial if you have never signed up to Prime before.

Prime members get access to a number of perks including unlimited premium delivery, access to Prime Video and Amazon Music, Prime reading and plenty of exclusive offers and deals.

How to compare prices to get the best deal

JUST because something is on offer, or is part of a sale, it doesn't mean it's always a good deal.

There are plenty of comparison websites out there that’ll check prices for you – so don’t be left paying more than you have to.

Most of them work by comparing the prices across hundreds of retailers.

Here are some that we recommend:

  • Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
  • Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
  • Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
  • CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.

What is Amazon’s Christmas returns policy?

Amazon has extended its returns policy over the festive period.

Most items purchased between November 1 and December 31 can be returned until January 31, 2022.

Some items are eligible for free return collection, which you’ll be able to check and track in the Your Orders section of your account.

You can read more about returns on the Amazon website here.

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