Does Ariana Grande have a beauty brand?

ARIANA Grande is a multifaceted talent: she sings, dances, acts, hosts, and has established herself as a businesswoman.

Most recently, Ariana announced the launch of her newest venture: R.E.M. Beauty.

Does Ariana Grande have a beauty brand?

Named after one of her highly-streamed songs, R.E.M. Beauty made its first official post on Instagram on September 9, 2021. Ariana also took to her personal page to announce the beauty brand, tagging them in her caption.

The following day, Ariana shared her cover story for Allure magazine, which focuses on the new brand and its conception.

She captioned the series of images:

“thank you @allure . thrilled and honored to introduce you all to my baby @r.e.m.beauty with @allure on their 25th annual best of beauty cover ! i began quietly working on this two years ago while on tour and i’m beyond excited to finally tell you a bit about it and for it to become yours this fall. ”

In the interview, Ariana speaks on how hard it was to keep the brand a secret.

“Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know’, sweating,’” she said.

The project is in collaboration with Forma Brands, which was created by beauty brand Morphe.

While an exact release date has yet to be announced, Ariana recently posted a photo of herself holding a giant lipstick gun, with the caption simply stating: “November”.

What kind of products will R.E.M. Beauty sell?

Ariana revealed the products of R.E.M. will be released in “drops,” similar to a streetwear brand.

The first drop will focus on the eyes, which will include eyeliner markers, matte liquid eyeshadows, mascara, and glittery eyeshadow toppers.

Along with eyes, lips and face will also be getting attention. Ariana has already said there will be lipsticks and plumping glosses coming soon.

According to a patent filed by Thunder Road, Inc., which Ariana is the CEO of, R.E.M.’s trademark also covers products such as hair extensions and makeup sponges.

In a post shared to R.E.M.’s Instagram on October 15, 2021, a text message from Ariana is shown, stating:

“ok so chapter one: ultraviolet includes lashes, liners, plumping glosses, lip stains.”

Beneath the text, an additional few words are shown blurred out.

The team then posted a sketch of the blueprints for what appears to be an eyeshadow palette.

Ariana Grande

What other products does Ariana sell?

Aside from her recent endeavor into makeup, Ariana has already been a leading lady in perfume sales.

Her debut perfume was launched in 2015, called ARI. In 2016, she released Frankie, a unisex fragrance named after her brother.

During the summer of 2016, her third perfume, Sweet Like Candy, came out. The following year, she released her fourth scent, Moonlight.

On September 23, 2018, Ariana’s fifth fragrance, Cloud, launched exclusively at ULTA in the US and Shoppers Drug Mart in Canada.

The rainbow-shaped bottle features a cloud holding case, and smells like lavender, pear, and bergamot.

Her sixth perfume, Thank U, Next, hit stores in fall of 2019.

R.E.M., a perfume by the same name as her upcoming beauty brand, launched in the spring of 2020.

In 2021, Ariana released three perfumes. God Is A Woman came out on June 14, and smells of ambrette and juicy pear. The same month, she released Thank U, Next 2.0.

The most recent perfume in Ariana’s line is Cloud Intense, which was dropped on September 14, 2021. It’s a limited edition version of her original Cloud.