18 retail startups you didn't know were also sold on Amazon

Shop Brooklinen bedding on Amazon here.

Despite the many bedding startups now circulating in the market, Brooklinen remains one of our favorites for perfectly balancing value and quality. On Amazon, you can shop the luxe sheets that made it famous, as well as the duvet cover and pillowcases. They come in simple prints and solid colors to make your bedroom feel modern and comfortable. 

Shop Ethique personal care products on Amazon here.

There's not a bottle in sight in eco-friendly brand Ethique's line of shampoo, conditioner, and body wash. Instead, these daily personal care products are made in solid bar form (and with a host of powerful natural ingredients) as a solution to the 80 billion plastic shampoo and conditioner bottles thrown away globally each year. 

Shop Casper mattresses and sleep accessories on Amazon here.

By now, ordering your new mattress from the internet is no longer an outrageously strange behavior and is likely even preferable. Casper is everywhere, but through Amazon, you can get your comfy foam mattress, bed frame, sheets, and nap pillow to your door with that convenient two-day shipping.  The risk-free, 100-night sleep trial still applies no matter where you buy your Casper mattress, so you don't have to commit just yet. 

Shop Purple mattresses and sleep accessories on Amazon here.

Purple's patented Comfort Grid, made from a durable, non-toxic hyper-elastic polymer, is the secret behind unparalleled pressure relief as you sleep and move throughout the night. It also helps isolate motion so you don't disturb your sleeping partner. If you're already happy with your current mattress, try one of the startup's comfortable seat cushions, which you can take with you to work, on plane rides, and to stadium games. 

Shop Bark dog treats and toys on Amazon here.

BarkBox is a dog toy and treat subscription box. If you're not ready to commit to a monthly subscription, you can preview many of the products through its Amazon store. If you decide to signup for a subscription, you can conveniently add it in your cart when you're ready to checkout.

Shop Leesa mattresses on Amazon here.

This popular startup makes two types of mattresses, the Leesa and the Sapira. The Leesa has three foam layers, including one specifically for keeping your body cool, while the Sapira combines foam layers with pocket springs to provide better edge support. The certified B Corp helps you get better sleep but also gives back to the environment and community by planting one tree for every mattress sold and donating one mattress for every 10 sold. 

Shop Native natural deodorant on Amazon here.

Native makes natural deodorant without aluminum and parabens that can clog up pores. It contains 14 ingredients, is safer for your underarms, and comes in various scents. Unlike other deodorants, its formula doesn't leave any residue behind and some users even claim that it fights odor longer than traditional deodorant.

Shop Native Union phone accessories on Amazon here.

Whenever we need a new phone case, charging cable, or charging dock, Native Union is one of the first places we look. Its accessories are effective and durable, but also really stylish, so you don't have to sacrifice personality when you charge or carry your device. Its bestselling Night Cable has a 10,000+ bend lifespan, a 10-foot range, and a weighted knot to anchor it to surfaces. 

Shop Tommy John underwear and loungewear on Amazon here.

While spending $30 on underwear might seem a bit steep, we promise you won't regret it. You can't go wrong with any of Tommy John's inventive and downright comfortable styles of underwear. We also want to add that the loungewear is super comfortable as well.

Shop Thursday Boot Co. shoes on Amazon here.

Boots are a cold weather staple that, if poorly made, will lead to blisters, wet socks, and a host of other frustrating problems. Thursday Boot Co.'s models won't give you such grief, plus they look timeless and sophisticated. Their interiors are fully lined with leather, molding to your feet like a glove, while their leather uppers age gracefully over time. 

Shop Boll & Branch bedding and bath products on Amazon here.

This five-year-old startup was recently named the world's largest consumer of Organic Fair Trade Certified cotton — ahead of retail bigwigs like Patagonia and Nike. You can find this ethical material and feel the difference in its soft sheets (preferred by no less than three US presidents) and fluffy, absorbent towels. They also happen to be Fair Trade certified and Oeko-Tek Standard 100 certified. 

Shop the Buffy Comforter on Amazon here.

Wrap yourself in the blanket burrito of your dreams with this innovative comforter that comprises a 100% eucalyptus fiber shell (uses less water to make, is softer than cotton, has cooling properties) and 100% recycled plastic fill. This unique combination of materials proves to be ultra-soft, moisture-wicking, and temperature-regulating — just what you want to envelop your body as you sleep. 

Shop Happy Socks socks on Amazon here.

You can't help but smile at these colorful, eye-catching socks that become the star of any outfit. The playful accessories can be found all over the world, but they're more convenient to shop online. On Amazon, you can browse by the main collection, gift boxes, and limited-edition pairs. If we were you, we'd take advantage of this last category, which currently includes Beatles and Andy Warhol styles. 

Shop Freshly Picked shoes and diaper bags on Amazon here.

How can anyone resist these adorable baby shoes? They're made from 100% leather, with soft soles to support balance and coordination as your baby walks. They'll stay on your baby's feet as they romp around, but are also just as easy to take off. Another way Freshly Picked is helping parents is with its stylish diaper bags that you'd never guess are diaper bags. 

Shop Baggu bags on Amazon here.

I rarely go anywhere without my reusable nylon tote from Baggu. These cute, strong bags come in a variety of prints and bright colors, only cost $10 each, and can be used for anything from groceries to laundry. While they're Baggu's flagship product and bestseller, you might also be interested in its backpacks and travel bags, which boast similar characteristics of simplicity, style, and quality. 

Shop Soludos shoes on Amazon here.

Espadrille and slipper juggernaut Soludos is the epitome of relaxed and playful summer living. Its shoes for men and women inspire you to pack your bags and travel the world, while rocking a great outfit in each new destination, of course. You can expect nothing less from a company whose name combines "the clink of a glass" (salud) and "sun" (sol).

Shop MVMT watches and accessories on Amazon here.

Newer watch brands are showing shoppers that you don't have to spend thousands of dollars on an attractive timepiece. MVMT is a leader in this new movement toward sleek, minimalist watches that cost a fraction of the price. It also makes sunglasses and watches to match, but we'd be happy to devote all our attention to its many watch styles if we could. 

Shop Matt & Nat bags on Amazon here.

Matt & Nat makes composed and structured bags that also happen to be vegan. In addition to vegan leather, it uses recycled nylon, cork, and rubber in its bags, and all of its bag linings have been made from 100% recycled bottles since 2007. The backpacks are unique enough in color and silhouette to distinguish yourself from the pack, yet still simple and timeless — a design philosophy that encourages sustainable, long-term use.