Lululemon is buying Mirror, the startup that sells a $1,500 high-tech mirror for streaming workout classes at home, for $500 million

Courtesy of Mirror

• Lululemon has agreed to acquire exercise tech startup Mirror for $500 million, the company announced on Monday.
• Lululemon had already invested in the company last year, and has a content partnership with the firm.
• Mirror sells a $1,495 device of the same name for participating in fitness classes at home.
• The acquisition comes as demand for streaming at-home workout classes has grown, particularly during the coronavirus pandemic.
• Visit Business Insider's homepage for more stories.

Workout apparel brand Lululemon has agreed to acquire the at-home exercise startup Mirror for $500 million, the company announced on Monday.

Lululemon Athletica Inc. said in a press release that the deal will help the apparel maker boost its "digital and interactive capabilities." It also comes after Lululemon had already invested in Mirror last October as part of a $34 million funding round led by Steve Cohen's hedge fund Point72. See the rest of the story at Business Insider

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