The normalisation of political profanity

Donald Trump’s political rivals have denounced him as an “unhinged madman” and a “dangerous and mentally unbalanced individual” after he directed a string of expletives at the Iranian regime. “Open the F***in’ Strait, you crazy bastards, or you’ll be living in Hell!” the US president said on his Truth Social platform .

But Trump is far from the only potty-mouthed politician, and trends suggest that swearing in politics is increasingly going from taboo to mainstream.

‘Profanity seal’

Woodrow Wilson “broke the profanity seal” in 1919, when the then president recalled a time he made a “conspicuous ass of himself”, said Joseph Phillips, a politics lecturer at Cardiff University. “Since then, presidents, their seconds-in-command, and presidential hopefuls have used profanity at least 692 times” – but the vast majority of curse words, 87%, occurred in the last 10 years.

We’ve “come a long way from our shock” at John Major, not knowing he was being recorded, using the word “bastards” while prime minister in 1993, said Robert Crampton in The Times. Although “tough talk is nothing new in politics”, leaders “long avoided flaunting it”, said The Independent. But now, public vulgarity is “in vogue”. During a political rally in 2025, Trump “used profanity at least four times”. J.D. Vance has also sworn publicly, and former vice president Kamala Harris “earned a roar of approval from her audience” last October when she said of the Trump administration that “these mother******* are crazy”.

Members of Congress and the Senate have also sworn as a “volley of vulgarities underscores an ever-coarsening political environment” on social media. Posts that “evoke the strongest emotions are rewarded with the most engagement”.

‘Anti-intellectualism’

There’s a “misguided belief” that “profanity is more ‘honest’ or ‘authentic’ than polite speech”, said Solomon D. Stevens in the Illinois paper the Journal-Courier. This suggests that politicians who swear are “telling it like it is” or “being real”, while those who don’t must be “holding back and not telling the truth”. But “politicians who swear are just politicians who swear. They can lie just as easily as those who don’t swear.”

There’s also “an anti-intellectualism at work”, as politicians who swear imply that those who don’t are “putting on airs”. While some intellectuals can “certainly be pretentious”, “refraining from coarse language” is not in itself a sign of that.

Trump’s “disinhibited language” sounded like a “tantrum”, said Melanie Phillips in The Times. It “suggested that he’d lost self-control because Iran wouldn’t do what he wanted”. Swearing points to an “emotional release and thus a loss of reason”.

The president’s recent profanity also distracted from “the message itself”, said the Deseret News. A “rousing and well-crafted argument” could have “built a compelling case for ousting the country’s ruling regime”, because “when it comes to war, calm self-assurance speaks louder than ranting expletives”.

Politicians aren’t “bawling swear words because they can’t contain their outrage”, said Barton Swaim in The Wall Street Journal. They do it because, “like preteen boys trying to sound tough”, they believe “the odd public expletive enhances their authenticity” and gives them “an air of pugnacity apropos to the moment”. But they are mistaken. “Most Americans still prefer their leaders to talk like grown-ups.”

Nevertheless, Democrats are pushing back against the right, using bad language themselves and embracing more confrontational and crass tactics. They see it as a way to beat Maga at its own game, attempting to “step outside the bounds of the political correctness that Republicans have accused Democrats of establishing”, said The New York Times.