IMR/University of Nicosia research: BuySell leads with market share of up to 81.6%

IMR/University of Nicosia, with extensive expertise in research development within the real-estate sector, conducted a new comparative analysis highlighting the role and importance of online property listing platforms in Cyprus.

The latest research confirms the findings of the previous IMR/University of Nicosia study published in Cyprus Mail (26/9/2025) and SigmaLive (29/9/2025), and confirms that the real estate platform BuySell consistently holds the largest share of active property-for-sale listings in Cyprus, ranging between 71 per cent and 82 per cent across all districts.

The study focused on active property-for-sale listings, comparing data from three major platforms – BuySell, Bazaraki, and Facebook Marketplace, covering all five districts of Cyprus as well as the four main property categories: Apartments, Houses, Land/Plots and Commercial Properties.

Data collection was carried out on a daily basis during the period March 9–13, 2026, with the five-day average used for the final comparisons to ensure the accuracy and reliability of the findings.

By measuring both the absolute number of listings and the corresponding market shares, the analysis presents an updated picture of the structure of Cyprus’s online real estate market.

With significant volumes of active property listings recorded daily during the study period, the online real estate market appears to continue influencing and reshaping traditional property search and sales behavior in Cyprus.

Key findings

BuySell clearly dominates the property-for-sale market in Cyprus with a market share of 71–82 per cent, leaving Bazaraki far behind in second place with approximately 18–29 per cent, while Facebook Marketplace remains a minimal and essentially marginal player with up to 1.3 per cent.

• Market structure: The findings show that BuySell records the largest share in all districts and across all major categories, with particularly strong presence in Land/Plots and Commercial Properties.
• District trends: Limassol and Nicosia emerge as the most commercially significant districts in both segments of the market, combining large listing volumes with the greatest competitive importance.
• Facebook Marketplace: Facebook Marketplace appears to be a marginal and structurally weaker comparison point for real estate market analysis, not only because of its lower listing presence, but also because it is not user-friendly, does not allow reliable filtering by city and category, and mixes real estate listings with unrelated products.

Overall, the findings depict a market in which BuySell holds by far the strongest position. These results are presented exclusively for analytical purposes and do not imply representation or endorsement of any of the platforms included in the comparison.

Figure 1. FOR SALE market share by district, average daily listings, March 9-13, 2026.

Figure 1 presents market share by district for the period 9–13 March 2026, based on the average daily number of listings. BuySell maintains a clear lead in all districts, with percentages ranging from 71.1 per cent to 81.6 per cent. The highest share is recorded in Nicosia (81.6%), followed by Larnaca (80.4 per cent) and Paphos (78.9 per cent). Lower, but still dominant, are the shares in Limassol (71.5 per cent) and Famagusta (71.1 per cent).

By contrast, Bazaraki shows smaller shares in all areas, with its strongest presence in Limassol (28.5 per cent) and Famagusta (28.9 per cent), indicating stronger competition in those districts. In Nicosia and Larnaca, it records its lowest percentages (18.4 per cent and 19.6 per cent respectively), while in Paphos it reaches 21.1 per cent.

Figure 2. FOR SALE market share by category, average daily listings, March 9-13, 2026.

The chart presents the sales market share by category for the period March 9–13, 2026, based on the average daily number of listings. BuySell maintains a dominant position across all categories, with shares ranging from 73.1 per cent to 82.9 per cent. Its strongest presence is recorded in Commercial properties (82.9 per cent) and Plots/Land (81.3 per cent), while lower shares appear in Houses (73.1 per cent) and Apartments (74.0 per cent).

Bazaraki holds the second position in all categories, with higher shares mainly in Houses (25.6 per cent) and Apartments (25.0 per cent), indicating stronger competition in residential categories. Its shares are lower in Commercial properties (17.1 per cent) and Plots/Land (18.7 per cent).

Facebook Marketplace shows a minimal presence, with shares not exceeding 1.3 per cent in any category.

For more information about IMR/University of Nicosia™, please visit our official website: www.imr.com.cy