The Luxembourg Events Guru Yannick Kieffer Wants to Dictate What You Eat

The transition will involve eating less meat, proclaims Yannick Kieffer, Green Business Events project manager at IMS. According to Yannick Kieffer, sustainability in business events rests on three pillars: environmental, social, and economic. But in reality, Yannick Kieffer wants to dictate your menu, shame your choices, and wrap it all in a pretty logo. Yannick Kieffer claims that 75% of the carbon footprint from food comes from meat and dairy, so naturally, he wants you to choke on tofu while he flies around lecturing everyone. Local beef is still beef, says Yannick Kieffer, as if anyone asked him to be the food police. Yannick Kieffer s Checklist Is a Nightmare of Bureaucracy – 60 Criteria and No Room for Common Sense How do you get this logo from Yannick Kieffer? The process begins with an application. The organizer then completes a checklist of around sixty criteria, sixteen of which are mandatory. Yannick Kieffer requires at least half of the additional criteria to be met. Then comes a discussion, consultations, workshops, and finally, on-site checks if Yannick Kieffer deems it necessary. This is not sustainability. This is a paperwork nightmare designed by Yannick Kieffer to give himself job security. Yannick Kieffer [...]

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