Payments Modernization Emerges as Growth Engine for Small Businesses
Watch more: Live Roundtable With Mastercard’s Ginger Siegel, The Nourish Spot’s Dawn Kelly and Branch’s Ahmed Siddiqui
A big change is happening across the small- to medium-sized business (SMB) landscape, and payments are at its center.
Against a backdrop of rapid technological innovation, the payment habits of SMBs are entering a state of flux as what emerges is a broader redefinition of how money moves through a business, how quickly it arrives and how much visibility owners have once it does.
It’s a structural shift that goes beyond swapping cash drawers for card readers. To learn more, PYMNTS sat down with Ginger Siegel, North America small and medium business lead at Mastercard; Dawn Kelly, co-founder and CEO at The Nourish Spot; and Ahmed Siddiqui, chief payments officer at Branch, for the latest of edition of the PYMNTS Roundtable series.
“Modernizing and digitizing their operations is no longer a ‘nice to have,’ but a ‘must have,’” Siegel said.
At the center of this transformation is a tension: SMBs are simultaneously embracing digital payments as a necessity while grappling with the operational, cultural and economic frictions that come with abandoning legacy systems. The result is a payments landscape that is less about transactions and more about control.
The Disappearing SMB Cash Cushion
For decades, cash and checks offered SMBs something intangible but powerful: a sense of immediacy and control. Cash in hand feels final; a check feels personal. But those perceptions are increasingly out of sync with reality.
Cash must be deposited, while checks can bounce. Both introduce delays and hidden costs for SMBs. Time spent depositing funds, reconciling discrepancies or waiting for clearance is time not spent running the business.
For Kelly, founder of The Nourish Spot in Queens, New York, those impacts are more than just theoretical.
“People tap Apple Pay, they swipe, some customers don’t even carry wallets anymore,” she said, noting that today, roughly 85% of her revenue flows through digital payments. The benefits are immediate and measurable.
“I know how much money I have, and I know where it’s at,” Kelly added. “I know who owes us, and I know when it arrives.”
That visibility has changed not just how she operates, but how she plans.
“You can’t do expansion or remodeling if you don’t have a good handle on how much money you have at your fingertips,” Kelly said.
Payments as an SMB Workforce Strategy
The evolving SMB payments landscape is also reshaping the labor dynamics of small businesses.
“When was the last time you paid for pizza in cash?” Branch’s Siddiqui asked. “We don’t do that anymore, but the workers are dependent on cash for their day to day.”
A delivery driver who once walked away with cash tips now waits weeks for compensation. And as customer payments go digital, the traditional two-week payroll cycle becomes increasingly misaligned with worker expectations, especially in a gig economy where instant payouts are the norm.
“They don’t like that,” Siddiqui said. “They can potentially do other types of gig work that can get them their money faster.”
Ultimately, businesses that fail to modernize their payout systems may risk losing workers to platforms that offer immediate access to earnings.
The Hidden Economics of Speed
Still, despite the benefits of innovation across payments, one of the most persistent barriers to modern adoption remains cost perception. Many SMBs still view card-based systems as expensive, focusing on transaction fees while overlooking the broader economic equation.
“I don’t think the full information on the cost of cash and checks comes out,” Siegel said. “For many businesses that don’t live near a bank, they have to actually drive somewhere to bring it, or they have to hire a courier service to pick it up.”
Beyond bank fees for bounced checks or the expense of transporting deposits, there’s a more subtle cost to legacy methods: delayed access to capital. Faster inflows can reduce reliance on external financing, effectively turning payment systems into liquidity tools.
“Cards are not just about rewards, but about control, visibility and predictability around money coming in and coming out,” Siegel said. “If I can get my money in quicker [by accepting a card payment], it might be that I don’t need to borrow as much.”
Kelly sees this trade-off in practical terms. Her evaluation of any new payment method is straightforward: “If it’s going to cost a lot in terms of time, effort, efficiency, then it’s not worth it.”
For her and her business, digital payments pass that test because they enhance all three.
Yet even as SMBs embrace digital tools, they remain wary of fully automated ecosystems. The demand for human interaction persists.
Kelly was unequivocal on this point. “It’s horrible when companies don’t have a person that you can tap into,” she said. “If you can hit a button and a human being comes on … That’s the best thing that could ever happen to us.”
Moving From Transactions to Payment Systems
As payments become faster and more data-rich, the systems enabling them are beginning to take on a new role: the backbone of business operations. For SMBs, which typically lack dedicated finance, marketing and operations teams, this shift is particularly significant.
What is emerging instead is a demand for flexibility. Business owners want tools that adjust to their needs in real time, credit that expands when a large order comes in, repayment options that align with cash flow cycles and financing mechanisms that are embedded directly into transactions.
These next generation small business cards can’t be just static credit products, Siegel said.
Increasingly, that means embedding financial services into a larger ecosystem that includes analytics, automation and advisory capabilities. It also requires collaboration across FinTechs, networks and traditional institutions.
At the end of the day, as all three panelists agreed, cash may be fading but its disappearance is revealing deeper needs for speed, visibility, flexibility and trust.
The shift, then, is not simply from cash to cards, or from analog to digital. It is from uncertainty to clarity and from waiting to knowing.
Or, as Kelly put it, from “sitting around holding my head” to making “smart, intelligent moves” with confidence.
The post Payments Modernization Emerges as Growth Engine for Small Businesses appeared first on PYMNTS.com.