Assam polls: There's more at stake for Himanta Biswa Sarma than a second stint as CM—his personal brand

Assam CM Himanta Biswa Sarma is building a powerful personal brand, blending welfare schemes with a strong anti-migrant stance. His "jati, mati, bheti" pitch and focus on indigenous identity are central to his campaign, aiming for a bigger victory than ever before. Sarma's approach, though praised for development, is also criticized for divisive politics.