Shoppers Have ‘Received So Many Compliments’ When Wearing This ‘Vintage’ $7 Lipstick From the 90s

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When it comes to finding that perfect ’90s-tinged, red-orange-hued lipstick, beauty shoppers sometimes end up with shades that lean more muted clown than sultry throwback. Luckily, savvy shoppers have discovered L’Oréal Paris Colour Riche Lipstick in Cinnamon Toast, saying it earns them “so many compliments” every time they wear it.

Part of L’Oréal’s four Houses of Colour Riche (Reds, Berries, Pinks, and Nudes), Cinnamon Toast slots neatly into that vintage-inspired red family, giving lips a warm, cinnamon-spiced pop that feels nostalgic without veering into costume territory. As one reviewer titled “Gorgeous!” enthused, “Such a lovely shade of lipstick! I’ve received so many compliments. Full coverage and moisturizing!”

That lush coverage comes courtesy of 75% caring ingredients — think skin-softening argan oil and antioxidant-rich vitamin E — that smooth lips in just one swipe. No wonder another fan joked, “I would give 6 stars if I could. Highly pigmented, easy to apply, smells good and super affordable. The color is so beautiful.” 

If you’ve ever hunted in vain for a spot-on cinnamon shade, you’re not alone. “Wonderful color!” reports a die-hard lipstick lover. “I’ve been searching for a true ‘cinnamon’ color for a very long time. I’m happy to say that I’ve found it in this lipstick! It’s creamy, stays well on my lips and the color doesn’t fade. I’m in love with my new lipstick!”

Beyond its ’90s cred, Cinnamon Toast doubles as a year‑round staple. One longtime user raves, “I have been using this color for years and years. My complexion is tan in summer and beige in winter. The color is perfect all year round and goes with everything. Even after I went from brown hair to grey.”

With its vintage vibe, creamy comfort and wallet-friendly price tag (just seven bucks!), L’Oréal Paris Colour Riche Lipstick in Cinnamon Toast feels like a beauty time machine you actually want to revisit — and watch the compliments roll in.

Read more for iconic 90s lipstick shades you can buy today.