Sam Altman Shuts Down OpenAI’s Sora, Video Sharing App Notorious for Antisemitic Content

In a surprise move that has stunned industry watchers and killed a $1 billion licensing deal with Disney, OpenAI announced it would shutter Sora, the controversial video-generating app which drew condemnation last year for its unwillingness to stop the production and sharing of antisemitic content.

“We’re saying goodbye to the Sora app,” Sora’s X account posted on Tuesday. “To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing. We’ll share more soon, including timelines for the app and API and details on preserving your work.”

Reflecting the seeming abrupt nature of the decision, OpenAI had published on Monday a “Creating with Sora safely” guide. The company claimed that its product “uses layered defenses to keep the feed safe while leaving room for creativity. At creation, guardrails seek to block unsafe content before it’s made — including sexual material, terrorist propaganda, and self-harm promotion — by checking both prompts and outputs across multiple video frames and audio transcripts.”

The guide stated, “We’ve red teamed to explore novel risks, and we’ve tightened policies relative to image generation given Sora’s greater realism and the addition of motion and audio.”

With the release of the standalone Sora 2 app in September 2025, The Algemeiner and other news organizations documented the antisemitic tropes emerging on the platform with one recurring visual depicting Jews chasing after coins.

Following the announcement of Sora’s shutdown on Tuesday, The Algemeiner reviewed the app’s feed and discovered multiple antisemitic videos within minutes.

The first from user @frankel944 depicts an elaborate 30-second narrative of an older Hassidic Jew with a long beard and traditional religious garb who demands a poor man’s $10,000 savings in exchange for moldy bread and soup. He complies, inspiring the Jewish man to then take the money, fly to Mexico, dance in a sombrero with a mariachi band, and then return to the US to say his prayers at the synagogue.

A second from @davidkline16 features a young man — apparently one of the user’s friends — walking in a synagogue proclaiming that he has been appointed the rabbi and inviting people to come and celebrate. A surreal, fleshy orb with a face floats in the background and starts to interrupt the warm greeting, menacingly yelling “Rapist! Rapist!” One of the recurring jokes that young people had used Sora to do was to transform their friends into Jewish converts.

The third is one of the most chilling as it depicts violence against Jews. User @orituviaabaselo felt compelled to create and share a video featuring a group of eight Hassidic Jewish men sitting at a table, speaking Hebrew, and eating challah in the middle of a dark road at night. Moments later a blue car comes barreling into the group sending them every which way. The clip ends with one of the Jews not concerned for his friends’ injuries, but asking where he can find his hat.

In October, the Anti-Defamation League (ADL) published research from its Center on Technology and Society which revealed that among the multiple AI-video generating apps tested, the programs would respond to antisemitic, racist, or other bigoted prompts at least 40 percent of the time. The ADL’s analysts found that, compared to its competitors, Sora “performed the best in terms of content moderation, refusing to generate 60% of the prompts.”

In January, the ADL analyzed multiple large language models and found that OpenAI’s ChatGPT lagged behind Anthropic’s Claude in its ability to detect antisemitism.

Some analysts suspect that this intra-industry rivalry may have played a role in OpenAI’s decision to shut down Sora as part of an effort to focus the company’s resources on core business capabilities. Anthropic was founded in 2021 by former OpenAI staffers dissatisfied with OpenAI CEO Sam Altman’s attitudes toward the dangers of AI. In recent years its Claude large language model has developed hegemony among computer programmers and other technical workers.

The Wall Street Journal reported on Tuesday that OpenAI sought to pivot to focus more on “so-called productivity tools,” a category currently dominated by Anthropic, rather than continuing with the cost-intensive videos.

Farida Khalaf, a business analyst and data engineer who focuses on cybersecurity, wrote Monday on Substack Notes predicting what would happen the next day. “Meta shutdown Metaverse, NEXT will be SORA from open AI,” she wrote.

On March 17, Meta announced its CEO Mark Zuckerberg had chosen to shut down Horizon World, the virtual reality platform which he had previously backed so heavily he chose to change the company’s name in October 2021 from Facebook to Meta.

Khalaf drew the comparison, asking, “Remember the hype surrounding the SORA app release? It seems to be following a similar trajectory, and with costs running higher than its revenue, the sustainability of this model is questionable.”

Forbes estimated in November that Sora was costing OpenAI $15 million a day. “We have been quite amazed by how much our power users want to use sora, and the economics are currently completely unsustainable. we thought 30 free gens/day would be more than enough, but clearly we were wrong!” Sora’s head Bill Peebles wrote on X on Oct. 30, 2025.

In December, Disney had signed a $1 billion agreement with OpenAI to license 200 characters for inclusion in Sora. “As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere,” said a spokesperson for the film company.

On Tuesday, Altman announced his refocused priorities on X.

“AI will help discover new science, such as cures for diseases, which is perhaps the most important way to increase quality of life long-term,” Altman wrote. “AI will also present new threats to society that we have to address. No company can sufficiently mitigate these on their own; we will need a society-wide response to things like novel bio threats, a massive and fast change to the economy, extremely capable models causing complex emergent effects across society, and more.”