Google shares 5 tools to help avoid tax scams

We're now deep into tax season with most people filing between now and the April 15 deadline. This also means that we're now deep into scam season for fraudsters and cybercriminals.

Over the years, Mashable has covered countless scams during the tax season period that prey on individuals just trying to file their taxes.

This week, Google published a post sharing their own tools and tips to avoid getting scammed this tax season. As the company points out, Alloy's annual State of Fraud report found a 67 percent increase in fraud attempts. The most common? Tax-related refund update scams.

So, here's what Google is doing to help.

Scam Detection on Pixel phones

Google says Pixel users experience 70 percent fewer spam calls thanks to Call Screen, a feature that detects and filters out spammers when they're calling your Pixel phone. 

However, Google has another new layer of protection that can even actively monitor the call in real-time and alert the user when the conversation is headed into scam territory. Scam Detection alerts is an opt-in feature in the Pixel's Phone app. Using AI, Scam Detection lets users know when conversations start sounding like scams and will send a notification, a sound alert, and vibration to the device to let the user know.

Detect text scams with Circle to Search

One common scam during tax season comes in the form of text messages or DMs in messaging apps that claim to come from the IRS or have important information about your tax refund.

Google already has Scam Detection built into Google Messages on Android devices, but Circle to Search now provides another layer of protection. 

Simply long-press the home button on your Android device and circle the potentially fraudulent message or post. Circle to Search will fact check the message and let you know if its suspicious or not.

On iOS devices, this feature can be utilized with Lens via the Google app. Simply take a screenshot of the message, open Lens, and then tap on the screenshot for Google to make its determination.

Google Safe Browsing

Google's Chrome web browser also has its own layers of protection for users with Google Safe Browsing

Simply go to Settings, then Privacy and Security, followed by Security, and select Enhanced protection. Google Safe Browsing will scan the websites you visit against a database of known threats and let users know if they are on a phishing website or other nefarious webpage.

Gmail alerts

When a known scam, spam, or malware gets delivered to your Gmail inbox, Google immediately flags that email to let users know about the malicious activity that awaits.

Gmail shows "high-visibility warning banners" that point out suspicious emails, links, and senders. The red or yellow banners are hard to miss and ensure one place that fraudsters can't take advantage of you is in your inbox.

Ad transparency

See an ad that seems too good to be true? 

Click the three-dot icon next to any ad in Google Search and head to the “About this advertiser” section. The advertiser's name, location, and whether they've been verified by Google all appears here.

Google's ad transparency tools will make sure scammers don't weaponize Search ads to carry out their schemes.