Cyprus game developer reports 75 per cent surge in annual revenue

Cyprus-based Top App Games, a rapidly growing mobile game developer, has reported that its PvP strategy game LUDUS achieved a 74.6 per cent year-over-year revenue increase, while also confirming the game’s launch in Vietnam to expand its presence in the Southeast Asian market.

Released in December 2023, LUDUS had been consistently growing, reaching about $3 million in monthly revenue by March 2025.

By December 2025, LUDUS had surpassed 8 million installs worldwide, reflecting the game’s increasing popularity.

The company attributed the annual growth to strategic scaling of user acquisition efforts, diversification of traffic sources, and the active adoption of rewarded channels.

Key performance indicators from 2024 to 2025 included a 15 per cent increase in 30-day ARPPU, a 41 per cent rise in average DAU, and rewarded traffic growing from 0 per cent to 25 per cent of total UA spend.

Top App Games said that the launch in Vietnam is expected to strengthen LUDUS’s presence in Southeast Asia and drive additional growth opportunities for the project.

“We are constantly working to make LUDUS more engaging through regular updates, in-game events, collaborations, partnerships, and live activities. We never stand still. As the revenue figures show, our efforts are paying off,” said Vladimir Markov, CEO of Top App Games.

“LUDUS’s results demonstrate a scalable business strategy and confirm it. Its growth positions the project well for expansion into new markets, like Southeast Asia,” commented Vladimir Nikolsky, CEO of Utmost Games and investor.

Based in Cyprus, Top App Games Ltd. specialises in mobile game development and publishing, focusing on strategic games such as Ludus: Merge Arena.

Founded in 2024, the company combines real-time PvP dynamics with card-based RPG elements, with the success of LUDUS inspiring the company to pursue more ambitious projects and expand its presence on global platforms.

LUDUS is a real-time PvP strategy game where players collect, combine, and upgrade heroes with unique abilities, creating powerful decks to defeat opponents around the world.

The game features ongoing seasonal tournaments, battle passes, and event rewards, creating a competitive yet welcoming space for both casual and competitive players alike.