Andy Cohen Gets the AI Treatment: Peacock Reveals Virtual Host for Personalized Bravo Content

Peacock is launching an AI-generated version of Andy Cohen.

NBCUniversal wants to invite people into the “Bravoverse” with help from a digital version of the popular host.

According to Variety, this new feature will personalize content to the user’s tastes and try to differentiate the app from others by adding things like vertical video and games, one of which will be based on the Law & Order universe—titled Law & Order: Clue Hunter, and more. There will also be a mobile Jeopardy! game.

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“Don’t think of [Peacock] as a streaming platform — think of it as an entertainment platform,” said NBCUniversal chairman Matt Strauss at a recent media briefing this week. The company wants to expand experiences on Peacock so fans “don’t have to go somewhere else to get the experiences they love.”

NBCU describes Your Bravoverse as “a first-of-its-kind, AI-powered vertical video experience” to be guided by the AI-generated version of Andy Cohen, best known for hosting the Real Housewives reunions and Watch What Happens Live.

When it launches, users will get to pick their favorite Bravo shows and the AI host will narrate a personalized playlist culled from 5,000 hours of Bravo footage.

Peacock will also be launching a way to watch full NBA broadcasts live in vertical format, using AI to “perform real-time cropping of live events to track where the action is on the court.”

Andy recently revealed why he was unable to attend the funeral of Mary Cosby‘s son Robert Cosby Jr.