Guinness, TravisMathew Announce Collaboration in Time for St. Patrick’s Day

It's almost St. Patrick's Day, and with the annual holiday on the horizon, Guinness and TravisMathew, the lifestyle and performance brand, have announced their second annual collaboration.

Last year, the two companies combined on their Daily Pro Plus golf shoe, and they also offer a TM x Guinness putter cover for the course. This time around, the collection has expanded to include attire, headwear and footwear options.

“Guinness carries a visual and cultural identity people recognize immediately, and we wanted the product to reflect that at first glance,” said TravisMathew CMO Leif Sunderland, in a press release shared with Men's Journal. “After the
response to our first release, expanding into a full collection allowed us to build on that foundation and broaden the offering in a meaningful way. The result is an assortment designed for consumers who value both style and storytelling."

What you need to know about the Guinness and TravisMathew drop

The new TM x Guinness collection consists of t-shirts, polo shirts, outerwear, footwear, headgear and various other accessories.

"It allows us to bring the iconic Guinness heritage into new lifestyle categories, offering our consumers an authentic and fashionable way to connect with the brand they love, beyond the pint itself. We're thrilled for fans to experience," said Guinness Senior Licensing Manager Ray Sheehan.

Items are now available for a limited time only at TravisMathew.com and select TravisMathew retail locations.

Guinness also has a food collab for St. Patrick's season

Announced back on March 3, Guinness and PopUp Bagels have teamed up on a limited-edition product for the second year in a row.

Last year, it was a “Guinness Stout Schmear” cream cheese; this year, it's a “Guinness Chocolate Stout Cake Schmear.”

Beginning yesterday through March 25, Guinness Chocolate Stout Cake Schmear is available at PopUp Bagels stores nationwide. Select locations will also be offering samples of tiny pints of Guinness Draught and Guinness 0.

For more information, click here.