Newsom rips Noem as ‘Kosplay Barbie’ over $220M ad campaign, demands DHS release $500M for LA wildfires

California Gov. Gavin Newsom ripped outgoing Homeland Security Secretary Kristi Noem over her controversial ad campaign and demanded the agency immediately release more than $500 million in stalled FEMA funding for Los Angeles wildfire recovery.

Newsom, in a statement, labeled Noem "Kosplay Barbie" and accused her of prioritizing a $220 million taxpayer-funded ad campaign featuring herself over disaster relief for fire-ravaged communities.

"While Kristi Noem poured $220 million of taxpayer money into a political ad campaign featuring herself on horseback, more than $500 million in FEMA funding for LA fire recovery sat stalled on her desk," Newsom said in a statement alongside a still photo of Noem riding a horse from the widely publicized ad.

"Families in Los Angeles shouldn’t have to wait while she and Donald Trump play politics. Release the funding now and redirect those dollars to help communities rebuild."

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The Los Angeles wildfires burned for weeks in early 2025, destroying thousands of homes across areas including Pacific Palisades and Altadena and causing tens of billions of dollars in estimated damage.

Newsom’s office said DHS under Noem required her personal sign-off on every department contract, grant or disaster award exceeding $100,000, including FEMA public assistance and hazard mitigation grants. The governor said the policy created a backlog of awards that had already been vetted, awaiting final approval.

According to Newsom’s office, more than $500 million tied to Los Angeles fire recovery remains stalled, along with roughly $94 million in hazard mitigation funding for the region. Those funds typically support rebuilding schools, repairing roads and strengthening infrastructure against future disasters.

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The delays are affecting rebuilding efforts in canyon and foothill neighborhoods, including areas above Pasadena and Altadena, where damaged park facilities, fenced-off trailheads and temporary road repairs remain in place while local agencies await federal reimbursement, his office said.

President Donald Trump cut short Noem’s tenure at the Department of Homeland Security after weeks of internal turmoil and named her "Special Envoy for the Shield of the Americas," a newly created role he described as part of a broader Western Hemisphere security initiative. The White House has not yet detailed the scope of the position.

Noem was removed as the nation’s immigration chief after a turbulent stretch marked by internal clashes and two contentious congressional hearings where even some Republicans pressed her over alleged leadership missteps, including the ad campaign, which she said the president had signed off on.

Trump announced on Truth Social that Sen. Markwayne Mullin, R-Okla., will replace her effective March 31, while Noem shifts to the newly created envoy role, which the president said he will detail this weekend.

Fox News' Charles Creitz and Paul Steinhauser contributed to this report.