Super Technologies expands Sportradar partnership to power global betting growth
Super Technologies is widening its long-standing partnership with sports technology giant Sportradar AG, a move the company says will help drive its next phase of international expansion.
The group, which operates globally under the Superbet brand, has signed an agreement that gives it access to a wide range of Sportradar’s betting products and services. In return, Super Technologies has committed to an annual spend, while scaling its use of different tools up or down as its strategy shifts.
Rather than locking into a fixed package, Super will be able tap into different parts of Sportradar’s portfolio as its needs change across markets.
The technology will be rolled out across key regulated European jurisdictions where Super already operates, with a strong emphasis on improving in-play betting and boosting customer engagement. The partnership also plays a significant role in Super’s ambitions in Brazil, widely viewed as Latin America’s largest sports betting market and among the top five worldwide. There, Super plans to deploy Sportradar’s iGaming and engagement solutions to localize content and expand its footprint.
Luke Saunders, director of sports partnerships at Super Technologies, said the expanded arrangement builds on “a strategic relationship that has contributed to our consolidated growth across European and Latin American markets.” He added that Sportradar has been a “reliable and resourceful partner” as Super focuses on delivering top entertainment experiences for its customers.
Eduard Blonk, chief commercial officer at Sportradar, pointed out that the companies’ relationship stretches back more than a decade. He said the new agreement is “wide-ranging and far-reaching,” providing the products and services Super Technologies needs to achieve long-term success.
Sportradar deepens industry ties across markets through Super Technologies deal
Super Technologies currently operates in multiple European and Latin American countries, with commercial operations in Brazil, Belgium, Poland, Romania and Serbia. Its technology hubs are based in Spain, the Netherlands and Croatia. Sportradar, which trades on Nasdaq under the ticker SRAD, supplies data, integrity services, betting technology and fan engagement tools to sports federations, media groups and betting operators around the world.
The new Super deal lands amid a series of strategic moves by Sportradar. Recently, Superbet Group also teamed up with Kambi to launch a new Odds Feed+ integration, designed to give operators greater control and variation in their sportsbook offerings. In another agreement, Betfred selected Sportradar to support its U.S. sportsbook technology operations, underscoring Sportradar’s growing presence in the North American market.
Sportradar has also strengthened its role in safeguarding the industry. Brazil’s Ministry of Sports recently partnered with the company to bolster sports betting integrity monitoring as the country formalizes its regulated market.
Featured image: Sportradar via X
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