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Why the Legend of Zelda games still resonate with players after 40 years

A large model of Link from the Zelda games, in Tokyo. yu_photo/Shutterstock

Nintendo’s Legend of Zelda video game series celebrated its 40th anniversary in February 2026. Millions of players across the world have grown up alongside the 21-title series, from the release of the original game on the Famicom gaming system in 1986, to the most recent game, Echoes of Wisdom, published for the Switch in 2024.

The Zelda games were inspired by series creator Shigeru Miyamoto’s childhood in the Japanese countryside. They frequently involve complex environmental exploration and problem solving.

Over time, the series has moved from pixelated forests into high resolution, awe-inspiring landscapes. In that time, Zelda has become an intergenerational success, released in new forms for new generations with each Nintendo console.

Many Zelda games serve as flagships for these new consoles, tying the game experience into new technological capacities – showcasing the motion control of the Wii, the dual screens of the DS, and the joystick first introduced on the the N64. Just as the console technology has evolved, so has the Zelda series.

The series is one of Nintendo’s biggest commercial successes, with an estimated 150 million copies of the games sold worldwide. The most popular game within the series, Breath of the Wild (released on the Switch in 2018), has sold more than 34 million copies to date.


Read more: The Legend of Zelda: Tears of the Kingdom review – a masterclass in rewarding curiosity


Beyond the game

As well as fun past times, video games can be important vehicles for social connection and personal development. The Zelda series grapples with age-old struggles of good versus evil and destruction versus creation.

I’m the editor of the Psychgeist of Pop Culture: The Legend of Zelda – an open-access book which explores the social and psychological impact of the series across a variety of domains. In the book, researchers like myself show how engaging with virtual stories and problems can help us to better understand our own day-to-day lives. For example, recent research from social scientist George Farmer shows that playing video games can be a helpful form of stress relief during times of crisis.

The moral dilemmas presented in the Zelda games also help to train players for real-world social action. Experimental psychologist Kathryn Francis argues in her chapter that the games provide players with an immersive virtual space for moral reflection and development.

In my own chapter, I analysed the environmental narratives of the games Breath of the Wild and Tears of the Kingdom to assess their potential impact on players. I argued that experiencing the environmental devastation wrought by villains in the games, and having the power to save the world in this setting might also equip players with the tools and motivation to address the climate crisis in real life.

The Zelda series can also help players to understand and interrogate their identities, and the roles we play within our own lives. The games allow players to explore what it means to be a hero, villain, or a princess with increasing freedom of expression and action.

They can choose to save the world as quickly as possible (by doing a “speedrun”) or they can take their time to get to know the community and environment. This freedom of play allows for different experiences which appeal to different types of players, making the series particularly versatile. In the games players get to experiment with different quests and narrative paths, and learn more about themselves, their values and preferences in the process.

Forty years on, the Zelda franchise shouldn’t just be seen as a purely economic success. Rather, it should be understood as a cultural powerhouse which has had a very real impact on the lives of millions around the world.

Given the generational staying power of these games, many Zelda fans across the world will be eagerly awaiting the next step for the series. What might the 40th anniversary celebrations bring? Will a new title be revealed? What will the first Switch 2 Zelda game be? Will the virtual world translate well to the upcoming live-action film?

Regardless of the answers to these questions, the series likely will likely to have a significant impact on its players around the world for decades to come.


Looking for something good? Cut through the noise with a carefully curated selection of the latest releases, live events and exhibitions, straight to your inbox every fortnight, on Fridays. Sign up here.


Annayah Prosser does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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