How much will Juventus earn if Aston Villa activate Douglas Luiz option to buy

Douglas Luiz has finally returned to playing regular top-flight football during his loan spell with Aston Villa, but how much will it cost the Premier League outfit to sign the Brazilian on a permanent transfer from Juventus? 

How much will Aston Villa have to pay Juventus to sign Douglas Luiz permanently?

It has been a strange few years for Douglas Luiz, who earned rave reviews towards the end of his first stint with Villa, which began in 2019 and ended in 2024. His performances, particularly during the 2023-24 season, earned him a big-money move away from Villa, joining Juventus in a deal worth €50m. 

Despite his promising Premier League performances, Douglas Luiz failed to hit the ground running in Serie A, and soon became somewhat of an outcast in the Bianconeri first-team. In the end, he made just 19 Serie A appearances during his first season in Italy, and only three of those came as a starter. 

The Old Lady decided to cut their losses during the most recent summer transfer window, sending Douglas Luiz on a season-long loan deal to Nottingham Forest with a conditional obligation to buy. 

Still, largely due to injuries, Douglas Luiz struggled to make an impact at the City Ground and was limited to just eight league appearances during the first half of the 2025-26 season. 

His loan deal was terminated in January, which facilitated a return to Aston Villa, this time on loan with an option to buy. 

Since then, Douglas Luiz has gone on to make four consecutive starts and is looking increasingly settled back in his familiar environment at Villa Park. 

If Aston Villa were to activate their option to buy clause this season, Juventus would receive a €25m fee, which is payable over three financial years. The Bianconeri could also claim bonuses of up to €3.5m, the club confirmed in January.