In a job market this bleak, more candidates pay for ‘reverse recruiting’

Those in steady employment in 2026 might feel like they won the lottery, as the number of job openings dwindles at the same time as layoffs continue to hit. 

This has caused some recruiters to shift their focus from employers to the unemployed: Instead of companies hiring recruiters to find and place talent, job seekers are now the ones enlisting recruiter services to help get a foot in the door, coughing up hefty fees (either a flat rate or a cut of the candidate’s first-year salary once they land a job). 

The Wall Street Journal recently reported on the trend which has come to be known as “reverse recruitment.” 

One boutique agency the Journal spoke with, The Reverse Recruiting Agency, charges $1,500 per month, plus “10% of first-year salary upon job acceptance,” at which time they will refund the first month’s fee. Their services include customized résumés (with “zero AI-written slop”), hiring manager outreach, LinkedIn profile and résumé optimization, and networking support. Their promise? Nine interviews in the first three months, or your money back. 

Refer is another reverse recruitment agency that connects talent directly with hiring managers using an AI agent, “Lia.” “Lia” is currently making 20-plus introductions daily between candidates and hiring managers who have already expressed interest in their profiles. The cost of landing a job with Refer will set new hires back 20% of their first month’s paycheck. 

As sites like LinkedIn are flooded with applications and employers rely on AI résumé screeners, applicants are increasingly seeking alternative ways to get their profiles in front of the right people. 

There’s also those offering these services for less on gig platforms, like Fiverr. But for those with the means, or those desperate enough, spending a few thousand dollars to not have to suffer the indignities of the job hunt may seem like a fair deal. Looking for a job is a time-consuming and often ego-bruising task—especially considering one in four unemployed people, or 1.8 million Americans, are still job hunting six months later.

A “low-hire, low-fire” environment means that, while the current unemployment rate isn’t all that bad, for those out of work it’s incredibly difficult to land a job. Roughly one million more people are seeking work than there were available jobs as of December, according to Bureau of Labor Statistics data analyzed by Indeed. 

Many job seekers employing the services of reverse recruiters may have been unemployed for months—at which point they’ve exhausted their 26 weeks of unemployment insurance benefits, which replace less than 40% of a person’s previous income on average.

Here, pay-to-play hiring is a worrying trend and a sign of a bleak job market. When job seekers are made to shoulder the financial burden of their own recruitment, without guaranteed results, it shifts the risk from employers to the unemployed, many of whom will already be under immense strain and stress. 

“Let’s call this what it is: predatory marketing wrapped in career coaching language,” a résumé writer and former recruiter, Sarah Johnston, posted on LinkedIn. 

“This is a dark space, don’t do it,” founding partner of executive search firm Cowen Partners, Shawn Cole also posted. “”Reverse-recruiter models” are not real or reputable recruiting firms. They are résumé spammers.”

He added: “Your résumé and livelihood shouldn’t be treated like spam.”