The big red flag working parents look for in a job

For all the talk from employers who claim to understand the needs of working parents, childcare benefits remain elusive in many workplaces. 

Surveys have repeatedly shown that employees strongly value these benefits, which can run the gamut from childcare subsidies to backup care options. As working parents have demanded more from their employers, these perks have grown in popularity in certain workplaces, alongside more generous parental leave policies. 

But the companies that offer childcare benefits are still in the minority. 

The latest edition of an annual study from national childcare provider KinderCare compiled in partnership with the Harris Poll finds that one in three employers do not offer any kind of childcare benefits. And yet, the vast majority of parents surveyed—85%—said childcare benefits were “essential,” on par with health insurance and retirement benefits. 

Childcare ranks as a top-three benefit

Of the more than 2,500 respondents, 70% expressed that health insurance was the most crucial workplace benefit, while 56% cited paid time off. But childcare ranked just after healthcare and PTO—making it one of the top three benefits that was most important to working parents. For a quarter of low-income parents, childcare was actually the leading benefit. 

Even when companies do offer childcare benefits, however, many working parents find that there is little clarity around what that means for them. 

Over half of the people surveyed said it was “difficult to understand my current childcare benefits,” while 71% claimed their employer “rarely highlights support for working parents.” In fact, 69% said it was a red flag if a company did not broach the subject of support for parents during a job interview. 

Less support equals more pressure

These findings underscore the bind many working parents find themselves in, as they struggle to juggle their caregiving responsibilities and cover the sky-high cost of childcare. 

A growing number of parents now expect their employers to help them bridge the gap, in no small part because raising children can take a toll on their careers and require a job with more flexibility. KinderCare found that over 60% of people surveyed would reduce their hours or take on a less demanding job—or had already done so—due to their childcare needs. 

That was even more common among low-income parents, with 80% of them saying they had switched jobs or would consider doing so because of childcare issues. 

Younger parents who identified as Gen Z were also more likely to make career changes to accommodate having children. Two-thirds of parents say that unreliable childcare has had an impact on their productivity at work, while about three in four parents say that even jobs with more flexibility still put implicit pressure on them to be “always available.” 

Women bearing the brunt—again

The lack of adequate support is impacting plenty of working parents, as this study makes evident: Over half of the parents surveyed by KinderCare claim to be searching for new jobs that promise better childcare benefits, and 60% worry they will have to dial back work commitments to accommodate their parenting duties. 

But it is women who often bear the brunt of caregiving responsibilities—and, in turn, tend to get penalized in the workplace for those obligations. 

During the pandemic, many women were forced to step away from work when their childcare arrangements fell through and schools went remote, which left them struggling to continue working while watching their children. After years of a strong recovery, working mothers seem to be facing hurdles yet again, as childcare costs continue to climb and perks like remote work have slipped away; the Trump administration has also repeatedly targeted childcare funding for low-income families. 

In 2025, about 212,000 women exited the workforce between January and June; according to a Washington Post analysis, the number of working mothers between the ages of 25 and 44 dropped by nearly three percentage points. The December jobs report showed that 81,000 workers left the labor force—and an analysis by the National Women’s Law Center revealed that all of those workers were women. 

There’s a lot at stake for companies that fail to invest in childcare benefits or support workers who are parents, between employee turnover and declining productivity. In the KinderCare study, nearly 80% of people surveyed said they would be more loyal to their employer if they felt more supported as parents. 

As working parents increasingly look to their employers to help navigate childcare challenges, companies have an opportunity—and perhaps a responsibility, too, to try and retain some of their best workers.