Hudson Williams, Harris Dickinson, Winona Ryder & More Star in Balenciaga Campaign

Hudson Williams, Harris Dickinson and Winona Ryder are all starring in a new campaign for Balenciaga!

On Tuesday (February 17), the brand unveiled their latest campaign, shot by David Sims, as well as first brand ambassadors and friends of the House appointed under Pierpaolo Piccioli’s creative direction for the upcoming collections: Summer 26, The Heartbeat, and Fall 26, Body and Being.

Keep reading to find out more…

“I chose individuals, not characters. Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance,” the creative director said in a statement.

“We photographed the campaign in a suspended, heterotopic space; a place where time feels paused. In that stillness, identity becomes clearer and connection becomes possible.”

The new brand ambassadors are: Harris Dickinson, Winona Ryder, and Roh Yoonseo.

New Friends of House are Danielle Deadwyler, Havana Rose Liu, Labrinth, Hudson Williams, Mona Tougaard, Loli Bahia, and Balenciaga exclusive models Ned Sims and Sen Samysheva.

“My work in this Maison is always about the people who wear the clothes—how they move, how they feel, how they exist in the world. I want the garments to bring ease and confidence, never to overpower. The person wears the clothing, not the opposite. For me, this campaign is about creating a space where individuality forms community and values shape the aesthetic,” the creative director added.

The Balenciaga Summer 26 Collection is available in select Balenciaga stores worldwide and on balenciaga.com starting February 17.

Hudson Williams took to his Instagram story to celebrate Valentine’s Day with a hard launch post!

Check out the campaign photos inside…