Marlon Wayans joins MyPrize as Premier Creator in entertainment platform expansion
MyPrize is bringing another recognizable name into its lineup of celebrity talent. The Miami-based social gaming and entertainment company announced Thursday that actor and comedian Marlon Wayans has signed on as a Premier Creator.
Under the deal, Wayans will produce original content for the platform, appearing in livestreams, hosting interactive sessions and launching his own multiplayer Play Together room. His addition comes shortly after NBA star James Harden joined the company as its first Premier Creator, signaling a broader push to mix star power with online play.
Best known for his long career as an actor, writer and producer, Wayans plans to use the platform to meet fans in a more direct way. During his live sessions, users will be able to play games alongside him and chat in real time. Company leaders say the aim is to shrink the distance that typically separates celebrities from their audiences and make the experience feel more personal.
“Bringing Marlon Wayans into the MyPrize creator ecosystem is a massive moment for our platform,” said Zach Bruch, founder and CEO of MyPrize, in a press release. “Marlon is a comedy icon, a multi-faceted entertainer, and a cultural pillar across decades whose creativity and charisma have shaped generations. With Marlon joining MyPrize, we’re offering his fans spanning generations a place to play, connect, and hysterically laugh together in a way that is authentic, unfiltered, and fundamentally social.”
Expanding the creator-driven entertainment model
MyPrize says its user base has climbed past 1.2 million people worldwide. The company also reports that players have won more than $1 billion in prizes across the platform. It blends multiplayer gaming, livestreams, creator-led programming and interactive markets into what it pitches as a single digital hub for entertainment.
For Wayans, the draw centers on culture and connection.
“I’m excited about MyPrize because they focus on culture and make it possible for me to connect with my fans directly in a way that wasn’t possible before,” said Wayans. “I can’t wait to jump on MyPrize and play games, joke around, and hang out with my fans around the world. MyPrize offers the future for how fans, actors, creators, and comedians will connect and cultivate all-new relationships together.”
The platform operates as a free-to-play social gaming and social markets service built around live, shared experiences. Instead of simply watching a stream, users can team up with creators, streamers and friends in multiplayer games and events designed to spark conversation and interaction.
The company also points to its proprietary AI personalization engine, which it says tailors recommendations and experiences across gaming, streaming and social markets.
Executives say the collaborations are key to blending pop culture, community and technology into one space where fans are invited to log in and take part.
Featured image: MyPrize
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