We Are Fighting Hate; But Are We Building Jews?

The Super Bowl ad showing a Jewish boy being bullied sparked intense conversation across the Jewish community about how we are investing our resources in the fight against antisemitism, and whether we are approaching the challenge in the right way.

Rising antisemitism has understandably pushed our community into a defensive posture, with enormous resources directed toward monitoring hate, raising awareness, and responding to dangerous rhetoric. Those efforts matter. But the Super Bowl moment also raises a deeper question: if this is what Jewish vulnerability looks like on the biggest stage in America, are we investing enough in what actually makes Jewish children strong?

History shows that by itself, fighting hatred has never been enough to secure the Jewish future. A generation raised primarily to react to antisemitism risks growing up defined by fear instead of by identity. Children need more than protection from hate. They need a strong connection to their own identity and community.

The past few years have been a painful reminder that we cannot rely solely on the outside world to safeguard Jewish life. Partnerships matter, but in moments of crisis, the Jewish community is reminded that our deepest strength has always come from within. That realization is shaping a quiet but meaningful shift in where many leaders and families believe our focus must go. Less looking outward. More building inward.

Investing in Jewish education is not a retreat from the fight against antisemitism. It is a long-term strategy for ensuring that Jewish life does not decline under pressure. You know where Jewish children are not bullied for being Jewish? In Jewish schools. You know where they learn to speak confidently about their heritage, to celebrate their traditions without embarrassment, and to see their identity as a source of pride? In Jewish schools.

In strong Jewish educational environments, children do not just learn history or holidays. They have a sense of belonging. They build friendships rooted in shared identity. They encounter teachers and mentors who model what it means to live Jewishly with confidence. When they later encounter antisemitism online, on campus, or in broader culture, they face it with a foundation of knowledge and self-respect, not confusion or isolation.

Jewish day schools are among the most powerful builders of Jewish identity. These schools answer the question that defensive campaigns cannot: not only “what is antisemitism?” but, “why am I Jewish, and why does it matter?”

At Teach Coalition, this belief shapes our work every day. Teach is the only national Jewish advocacy organization focused solely on expanding access to Jewish education. We work to ensure schools have the resources they need to thrive: funding for STEM, arts and music, transportation, lunches, and critical security support. We support policies that help schools stay strong, enhance quality, and establish new ones. We also help create pathways for families who once believed Jewish education was out of reach to find a place within it.

The impact of this work shows up where it matters most: at home and across communities. Parents describe children coming back singing songs, asking thoughtful questions about the holidays, and bringing a new sense of pride to the Shabbat table. The continuity of the Jewish people relies on Jewish education, which not only shapes students but also strengthens families and builds lasting communal roots.

The Super Bowl ad reminded us how exposed a Jewish child can feel. The real answer is making sure more Jewish children grow up surrounded by confidence, community, and pride. That work is happening every day in Jewish schools, supported by educators, families, and groups such as ours, who work to keep those schools strong and accessible. This is the future worth investing in.

Sydney Altfield is CEO, Teach Coalition.