A “QuitGPT” campaign is urging people to cancel their ChatGPT subscriptions

In September, Alfred Stephen, a freelance software developer in Singapore, purchased a ChatGPT Plus subscription, which costs $20 a month and offers more access to advanced models, to speed up his work. But he grew frustrated with the chatbot’s coding abilities and its gushing, meandering replies. Then he came across a post on Reddit about a campaign called QuitGPT. 

The campaign urged ChatGPT users to cancel their subscriptions, flagging a substantial contribution by OpenAI president Greg Brockman to President Donald Trump’s super PAC MAGA Inc. It also pointed out that the US Immigration and Customs Enforcement, or ICE, uses a résumé screening tool powered by ChatGPT-4. The federal agency has become a political flashpoint since its agents fatally shot two people in Minneapolis in January. 

For Stephen, who had already been tinkering with other chatbots, learning about Brockman’s donation was the final straw. “That’s really the straw that broke the camel’s back,” he says. When he canceled his ChatGPT subscription, a survey popped up asking what OpenAI could have done to keep his subscription. “Don’t support the fascist regime,” he wrote.

QuitGPT is one of the latest salvos in a growing movement by activists and disaffected users to cancel their subscriptions. In just the past few weeks, users have flooded Reddit with stories about quitting the chatbot. Many lamented the performance of GPT-5.2, the latest model. Others shared memes parodying the chatbot’s sycophancy. Some planned a “Mass Cancellation Party” in San Francisco, a sardonic nod to the GPT-4o funeral that an OpenAI employee had floated, poking fun at users who are mourning the model’s impending retirement. Still, others are protesting against what they see as a deepening entanglement between OpenAI and the Trump administration.

OpenAI did not respond to a request for comment.

As of December 2025, ChatGPT had nearly 900 million weekly active users, according to The Information. While it’s unclear how many users have joined the boycott, QuitGPT is getting attention. A recent Instagram post from the campaign has more than 36 million views and 1.3 million likes. And the organizers say that more than 17,000 people have signed up on the campaign’s website, which asks people whether they canceled their subscriptions, will commit to stop using ChatGPT, or will share the campaign on social media. 

“There are lots of examples of failed campaigns like this, but we have seen a lot of effectiveness,” says Dana Fisher, a sociologist at American University. A wave of canceled subscriptions rarely sways a company’s behavior, unless it reaches a critical mass, she says. “The place where there’s a pressure point that might work is where the consumer behavior is if enough people actually use their … money to express their political opinions.”

MIT Technology Review reached out to three employees at OpenAI, none of whom said they were familiar with the campaign. 

Dozens of left-leaning teens and twentysomethings scattered across the US came together to organize QuitGPT in late January. They range from pro-democracy activists and climate organizers to techies and self-proclaimed cyber libertarians, many of them seasoned grassroots campaigners. They were inspired by a viral video posted by Scott Galloway, a marketing professor at New York University and host of The Prof G Pod. He argued that the best way to stop ICE was to persuade people to cancel their ChatGPT subscriptions. Denting OpenAI’s subscriber base could ripple through the stock market and threaten an economic downturn that would nudge Trump, he said.

“We make a big enough stink for OpenAI that all of the companies in the whole AI industry have to think about whether they’re going to get away enabling Trump and ICE and authoritarianism,” says an organizer of QuitGPT who requested anonymity because he feared retaliation by OpenAI, citing the company’s recent subpoenas against advocates at nonprofits. OpenAI made for an obvious first target of the movement, he says, but “this is about so much more than just OpenAI.”

Simon Rosenblum-Larson, a labor organizer in Madison, Wisconsin, who organizes movements to regulate the development of data centers, joined the campaign after hearing about it through Signal chats among community activists. “The goal here is to pull away the support pillars of the Trump administration. They’re reliant on many of these tech billionaires for support and for resources,” he says. 

QuitGPT’s website points to new campaign finance reports showing that Greg Brockman and his wife each donated $12.5 million to MAGA Inc., making up nearly a quarter of the roughly $102 million it raised over the second half of 2025. The information that ICE uses a résumé screening tool powered by ChatGPT-4 came from an AI inventory published by the Department of Homeland Security in January.

QuitGPT is in the mold of Galloway’s own recently launched campaign, Resist and Unsubscribe. The movement urges consumers to cancel their subscriptions to Big Tech platforms, including ChatGPT, for the month of February, as a protest to companies “driving the markets and enabling our president.” 

“A lot of people are feeling real anxiety,” Galloway told MIT Technology Review. “You take enabling a president, proximity to the president, and an unease around AI,” he says, “and now people are starting to take action with their wallets.” Galloway says his campaign’s website can draw more than 200,000 unique visits in a day and that he receives dozens of DMs every hour showing screenshots of canceled subscriptions.

The consumer boycotts follow a growing wave of pressure from inside the companies themselves. In recent weeks, tech workers have been urging their employers to use their political clout to demand that ICE leave US cities, cancel company contracts with the agency, and speak out against the agency’s actions. CEOs have started responding. OpenAI’s Sam Altman wrote in an internal Slack message to employees that ICE is “going too far.” Apple CEO Tim Cook called for a “deescalation” in an internal memo posted on the company’s website for employees. It was a departure from how Big Tech CEOs have courted President Trump with dinners and donations since his inauguration.

Although spurred by a fatal immigration crackdown, these developments signal that a sprawling anti-AI movement is gaining momentum. The campaigns are tapping into simmering anxieties about AI, says Rosenblum-Larson, including the energy costs of data centers, the plague of deepfake porn, the teen mental-health crisis, the job apocalypse, and slop. “It’s a really strange set of coalitions built around the AI movement,” he says.

“Those are the right conditions for a movement to spring up,” says David Karpf, a professor of media and public affairs at George Washington University. Brockman’s donation to Trump’s super PAC caught many users off guard, he says. “In the longer arc, we are going to see users respond and react to Big Tech, deciding that they’re not okay with this.”