What Did Bad Bunny Wear During the Super Bowl Halftime? His Very Own adidas BadBo 1.0

On one of the loudest, most scrutinized stages on Earth, the Puerto Rican superstar stepped out at Levi’s® Stadium wearing a sharply tailored, Zara-styled suit and fresh kicks that quietly detonated the sneaker world. On his feet was the debut outing of the adidas BadBo 1.0, Bunny’s first-ever signature shoe. There wasn’t a teaser campaign, nor any leaks — just a global reveal beamed to millions in real time, securing the defining cultural moment we all felt part of.

Bad Bunny’s choice on stage was a deliberate, all-white fit, a crisp look that landed somewhere between street and future classic, high-lo styling perfected. The tonal BadBo 1.0 doesn’t scream for attention, but holds it nonetheless, coming across as a mid-high sneaker with a chunky vibe without being retro. The layered, soft adidas silhouette feels like Bad Bunny himself, redefined and impossible to pin down. As an isolated sneaker design, it underlines the reasons for a resurgence for adidas in the 2020s. Examined in their cultural context, the shoes are even weightier.

The debut sneaker is new chapter in the ongoing partnership between adidas Originals and BadBunny for the “I’m Everything” campaign. This draws inspiration from Benito’s personal journey, and is a partnership that feels organic, and invites audiences to understand BB’s personal backstory. In a way he represents those who move forward without a single defined path or a set final destination. Up close, the BadBo 1.0 — just like Bad Bunny — offer a lot to unpack.

The BadBo 1.0 rocks a layered, organic construction of nubuck and hairy teasel suede that gives the upper texture and depth, elevating the shoe well beyond merch territory, with subtle blue pops if you look closely. A shock-absorbing EVA midsole keeps things everyday-wearable, while a translucent rubber outsole adds a subtle hit of modern minimalism. At the centre of the nubuck wrapped heel piece sits the BadBo logo, a single star lifted from the Puerto Rican flag. Subtly political and deeply personal, the crisp blue star echoes Bad Bunny’s origin story.

More than another celebrity sneaker, these kicks are a statement about identity; the BadBo 1.0 is free of nostalgia and rules — it’s even unapologetic. As a shoe, it makes sense of adidas Originals’ “I’m Everything” campaign, and Bad Bunny’s refusal to exist in one lane, one genre, or even one look.

That the shoe debuted during a halftime show celebrating Puerto Rico was surely far from coincidental, it gave context. Fashion, music, heritage, and sport collapsed into one image: a white suit, a white sneaker, and a star pointing forward as Benito’s performance lifted the crown, helped by the raucous dancing crowd on the porch of his trademark ‘casita’ as he twirled Lady Gaga through the crowd.

The adidas BadBo 1.0 launched globally on February 9, 2026, retailing at $210. History already included.

FEATURE PHOTO: BAD BUNNY AT THE SUPER BOWL HALFTIME SHOW. PHOTO VIA GETTY IMAGES, PR USAGE PROVIDED BY ADIDAS ORIGINALS.

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