The New Ferrari EV's Interior Looks Like An iPhone
You'd be forgiven for thinking the interior of the new Ferrari Luce - the brand's first EV - looks a bit familiar. That's because of Jony Ive. The designer was previously Apple's head of design, responsible for iconic tech looks, from the iMac to the iPhone, to the iPad, and Apple Watch. The new interior was revealed for the first time this week, and also marks a significant moment for Ferrari, as it's the brand's first interior not constrained by torque tubes, engines, and transmissions.
Feast your eyes on the latest Ferrari
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The whole thing is a bit like someone crossed a first-generation iPhone with a classic Ferrari. The wheel and toggle switches are clearly meant to invoke classics like the 250 GTO, while the recessed buttons and rounded edges of the tablet screens feel very much like an Apple product. Much of the screens and surfaces feature glass (40 individual parts by Ferrari's count) and all feature some sort of physical control integrated.
That's also true of the wheel, which features a slim, retro profile and a new take on Ferrari's classic manettino switches for traction control, drive modes, and other functions. Ive integrated a neat glass magnifier for Ferrari owners to better be able to see the wiper dial on the right switch, too. The turn signals are still mounted on the 9 and 3 o'clock spokes, and Ferrari says the whole wheel is inspired by Nardi wheels from the 1950s and 1960s. You won't be lacking for safety, however, unlike those classic wheels. This one features a central airbag.
Notably, two large column shifters sit behind the wheel. Ferrari says these will be part of the Luce's Torque Shift Engagement system. This isn't, the brand emphasizes, fake shifts controlled via the paddles. Instead, the paddle will change the car's torque curve, interrupting the flow of power to the wheels (which sounds very much like fake shiftings, but OK).
Ferrari's first EV has its most tech-forward interior yet
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Ive's handiwork is evident in the screens most of all, which features a very retrofuturistic font displayed on an OLED monitor. The whole thing measures nearly 13 inches, and covers all the usual drivetrain metrics you'd expect of a performance car, including a g-meter. Both screens are under slightly convex glass to help trick your brain into seeing real depth in the otherwise two-dimensional screens.
Meanwhile, the center 10-inch OLED screen houses physical toggles for climate functions, as well as the rest of the EV's telematics and drive information. We're sure that CarPlay and Android Auto will finally make an appearance as well. Ferrari included a palmrest on the screen and a glass volume knob as well. The palmrest also allows you to swivel the screen for passengers.
As seen above, the center console features the window switches and drive selector, as well as a nesting spot for the key fob next to it. Ferrari says the fob also features an e-ink display, and the glass panel as a whole will be designed to mask fingerprints with a slightly textured surface. As for the rest of the car, we'll have to wait until May.