Cadillac Unveils Silver Formula 1 Car in New 2026 Super Bowl Commercial

The Cadillac Formula 1 team debuted a stunning new commercial during the 2026 Super Bowl.

Cadillac used its Super Bowl commercial to unveil the official look of its Formula 1 car, a sleek silver look.

According to The Hollywood Reporter, the ad is also a way to really rev up Apple’s interest in the sport as the commercial includes a big “watch on Apple TV” message since they are now the home of F1 racing in the United States.

Keep reading to find out more…

The Super Bowl will serve as Cadillac’s official introduction to Formula 1, as the team makes its debut this season. The brand is using America’s biggest sports stage to position itself as a U.S. contender in a European-dominated sport.

“F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever,” says Eddy Cue, Apple’s senior VP of services. “Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head.”

Watch more of 2026′s best commercials that aired during the Super Bowl!