Lay's Super Bowl Commercial 2026: Father Retires & Gives Farm to Daughter in Tearjerker Ad
Lay’s is getting us emotional during the 2026 Super Bowl.
The chip company released a new spot on Sunday (February 8) during the Big Game called “The Little Farmer,” inspired by the real-life story of farmers who work with Lay’s.
Keep reading to find out more…
The ad centers around the Neumiller Farms in Illinois, a third-generation potato and vegetable farm, which is now run by father and daughter team of Tom Neumiller and Katie Flomin. It was directed by Taika Waititi and set to the song “Somewhere Only We Know” by Keane.
“We’re highlighting the real stars of our brand that are our celebrities, the farmers,” the company’s Hernán Tantardini told ADWEEK. “We want to make them the celebrities of this Big Game.”
Read the lyrics to “Somewhere Only We Know”…
Watch more of 2026′s best commercials that aired during the Super Bowl!
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