Jeep Super Bowl Commercial 2026: Billy Bass Fish Eaten By Bear in Front of Shocked Kid

Jeep has delivered a memorable, hilarious, and slightly terrifying commercial for the 2026 Super Bowl!

The commercial begins with a young boy who is determine to watch his Billy Bass fish swim down a river. His father seems skeptical, but the mother persuades him to take their boy to the river to teach the fish to swim.

“Hey buddy, you know, Billy might not be the best swimmer,” the dad warns him on the way there in their 2026 Jeep Cherokee Hybrid.

When they get to the river, the boy puts the fish into the water and he actually swims away like a pro… magically. The fish even waves to them!

But, then…

The fish gets attached by a bear and starts screaming, telling the dad and son that this is their fault. His wires get torn out and he is thrown to the rocks by the bear. Still alive, the fish then gets grabbed by an eagle and flies away while screaming.

The Jeep ad ends with a message that you can stay safe inside the car, but outside, you’re on your own.

Watch more of 2026′s best commercials that aired during the Super Bowl!