Levi's Embraces Backsides in Super Bowl 2026 Commercial Starring Doechii - Watch Now!
Levi’s returns with a fun Super Bowl commercial for the first time in over 20 years highlighting their ability to make butts look fantastic in their classic denim jeans.
The TV spot features Grammy-winning rapper Doechii, DJ Questlove, K-pop star Rose, and even Woody from Toy Story! A series of close-up shots focusing on everyone’s backsides is scored to the song “Get Up Offa That Thing” by James Brown.
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This year’s Super Bowl is taking place in Levi’s Stadium in Santa Clara, Calif. and the ad aired during the game’s second quarter.
“One of the things I love most about the ‘Behind Every Original’ campaign is that it threads together a story only Levi’s® can tell,” said Kenny Mitchell, global chief marketing officer of Levi Strauss & Co. “This global campaign celebrates our place at the center of music, sports and fashion culture — as well as in the closets of fans across generations. It’s fitting to have it launch during the Super Bowl being played at Levi’s® Stadium, which has become a cultural moment in its own right, through the unifying power of sports.”
Watch more of 2026′s best commercials that aired during the Super Bowl!