Poppi Super Bowl Commercial 2026: Charli xcx & Rachel Sennott Crash a Class & Feel the Vibes

Charli xcx and Rachel Sennott are bringing the vibes to the Super Bowl.

The two star in poppi‘s 2026 Super Bowl commercial, which just aired Sunday (February 8).

Keep reading to find out more…

The 30-second spot was created by Charli‘s longtime collaborator, director Aidan Zamiri, and creative agency MIRIMAR.

The spot finds us in a college lecture hall. When a student cracks open a can of poppi, the professor transforms into Charli xcx as she slips into her “poppi place,” Rachel drops in, and everyone explodes into party mode.

“This was a very intentional return for us. We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online, because that’s core to who we are. Bringing someone like Charli xcx into our Super Bowl moment was key. She shapes culture, she doesn’t chase it. That’s where the most powerful brand moments come from today,” the company’s Kristina MacIntosh says in a statement.

The ad ends with Charli xcx saying “make it poppi,” marking the launch of poppi’s newest campaign. Watch above.

Watch more of 2026′s best commercials that aired during the Super Bowl!

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