How AI Literacy Shapes GenAI Use

Summary: Using generative AI often doesn’t mean using it well. AI literacy requires both prompt fluency and the ability to assess outputs.

In my career as a UX researcher (particularly in civic tech and digital inclusion), I’ve spent years observing how people use the internet. As AI changes how users search for, create, and communicate information in both personal and professional contexts, it’s becoming an essential new dimension of digital literacy — one that introduces new competencies.

Despite the hype, not everyone is using generative AI (genAI) tools, such as ChatGPT and Gemini. And, those who are using it aren’t all using it in the same way. People working in technology often take for granted a level of comfort or sophistication with AI that many users simply don’t have. (Remember, you are not your user! ) Understanding how users with low AI literacy interact with generative AI (genAI) is critical in designing inclusive and supportive AI experiences.

AI Literacy and Digital Literacy

As AI increasingly impacts how people search, create, and communicate information online, AI literacy is emerging as a critical new component of digital literacy .