In 2026, it’s time for CEOs to rethink HQs and look to Dubai’s playbook for growth
The old playbooks for business growth are proving less effective in today’s rapidly shifting economic landscape. What actually works now, instead? As CEO of TECOM Group, the developer of Dubai’s 10 most vibrant business districts across six priority economic sectors, I’ve witnessed firsthand how diversification and agile strategies, particularly through purpose-built ecosystems, have become essential for sustainable growth.
Today’s economic landscape is shifting at a pace that requires businesses to respond with agility, adjusting once-reliable growth and expansion strategies to diversify and stimulate growth.
This new normal is particularly evident in places actively shaping their economic future, such as Dubai. Over the years, the city’s ambitious efforts to grow the knowledge and innovation economy have directly contributed to the expansion of international businesses in Dubai’s thriving technology, media, education, science, design, and manufacturing sectors. TECOM Group has been instrumental in realising these ambitions, fostering the knowledge economy by uniting global companies and talent across six vital economic sectors, leveraging Dubai’s robust business fundamentals.
Positioned between the East and West, Dubai stands as a compelling case study of how cities can take control of their future and become centers of global business, with world-class talent at the heart of their success.
Why talent hubs beat vulnerabilities
For firms seeking success in today’s high-pressure market, there are a few core imperatives. Companies are heading to Dubai because they recognize that talent is the ultimate currency. Access to a diverse, adaptable, and open workforce willing to upskill is critical to success.
Businesses may also face the very real challenges posed by talent concentration in traditional hubs or by AI’s transformative effects on established roles. Diversified, cross-border hubs effectively address these factors by fostering a dynamic mix of skills and industries, ensuring resilience against single-point vulnerabilities and future-proofing the workforce. Dubai International Academic City and Dubai Knowledge Park reflect this idea by hosting a global community of students. Respectively dedicated to academic excellence and lifelong learning, the districts’ ecosystems are designed to attract bright young minds to the city, ensuring access to future-ready staff and a rich exchange of ideas for global companies.
This integration inherently acknowledges that innovation is not a luxury, but the very bedrock of competitive advantage. Successful companies require robust infrastructure and dedicated innovation hubs to incubate and nurture the key ideas that define future success.
From Bengaluru to Berlin, Boston to São Paulo, Shenzhen to Seoul, cities are reaping the benefits of establishing and supporting dynamic research and development (R&D) hubs. Purpose-built environments such as Dubai Science Park are exemplary models of how scientific advancements can facilitate crucial economic diversification and innovation. The long-term impact of such curated hubs is also evident in Dubai Internet City, which accounts for 65% of Dubai’s tech GDP and is home to the world’s leading technology giants, including Fortune 500 companies such as Meta, Google, and Nvidia.
The co-location of global leaders in such dedicated zones reinforces the idea that successful ecosystems think beyond silos and that true growth emerges from collaborative environments where businesses, academia, and government work in tandem. I urge every CEO and business leader not to underestimate the benefits of connectivity between innovators and leaders.
From isolated campuses to connected cities
Globally, purpose-built business ecosystems have been proven to accelerate growth and foster core industry verticals. Destinations such as Dubai Media City and Dubai Design District (d3) collectively serve as the cornerstone of creativity in Dubai and beyond, with their decades-long impact essential to driving the next stage of the cultural and creative industries worldwide. The growing global impact of emerging AI and linked technologies in these creative industries proves that Dubai’s vision and investment in this area, planned and rolled out ahead of several global markets, was the right strategy.
While traditional sector-focused clusters have thrived on a dense concentration of academic institutions and venture capital – and more recently, even large-scale computational power – Dubai offers a distinct advantage. The city’s unique pace of regulation, agile visa regimes, and deep integration across sectors from education to manufacturing provide a seamless environment for businesses to pilot, scale, and diversify quickly, often cutting through the bureaucratic inertia found elsewhere.
Moreover, Dubai’s pro-business framework positions the city to provide an environment that empowers entrepreneurial talent through incubators that offer sector-specific support to emerging ventures. Since 2013, Dubai’s leading incubator in5 has supported more than 1,100 start-ups, attracting over $2.5 billion (AED 9 billion) in funding. Ease of setting up, supportive regulatory frameworks, and e-government services and platforms that offer low-friction entry points and streamlined visa and licensing processes have made Dubai a first choice for dynamic businesses.
What CEOs should plan for in 2026
The future of global business will continue to be defined by deeper collaboration, particularly in areas such as AI, R&D, and talent exchange. Organizations must seek environments that serve as testing grounds for new technologies and solutions, offering infrastructure and interactions that support investment.
This is another area where Dubai leads by example, and is the approach taken in developing TECOM Group’s portfolio. Our 10 interlinked business districts across six vital economic sectors – technology, media, education, science, design, and manufacturing – collectively host more than 12,200 global companies of all sizes. From Dubai’s leading start-up incubator in5 to the flexible co-working spaces offered through D/Quarters, our business services empower our customers to facilitate knowledge-sharing and collective problem-solving. We are driving growth through long-term collaboration.
I urge fellow CEOs and business leaders to thoughtfully evaluate your global footprint and pilot a hub in a city that demonstrably meets your criteria for agility, talent diversity, and integrated innovation ecosystems. TECOM Group is delivering this blueprint for the future by building a global network of industry leaders, prioritizing connections, driving innovation, and offering strategic support to help businesses grow.
The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.
This story was originally featured on Fortune.com