The Perfect Time to Buy Valentine's Day Flowers Is Earlier Than You Think

Planning to express your love with flowers this Valentine's Day? While the gesture is timeless, the pricing certainly isn't: While you might think flowers are something you have to get fresh that day, waiting until Feb. 14 to buy that perfect bouquet means fewer options and higher prices.

Here's the case for ordering your Valentine's flowers as soon as possible.

Why you should order Valentine's Day flowers right now

The sooner you order, the less likely you are to pay the top-dollar prices the last-minute shoppers will shoulder. As the big date approaches and inventory dwindles, prices skyrocket. A dozen roses that might cost $50 a week before Valentine's Day could easily jump to $90 or more come Feb. 14.

Especially if you're planning to have flowers delivered, early ordering is a must. Florists are absolutely slammed on Valentine's Day, and delivery slots fill up fast. Last-minute orders often can't be guaranteed for same-day delivery, meaning your romantic gesture might arrive a day late—which rather defeats the purpose.

When you order early, you can schedule delivery for exactly when you want them to arrive, whether that's first thing in the morning to start your partner's day off right, or perfectly timed during the workday to make all their jealous coworkers. In short, Valentine's Day is about showing someone you care, and nothing shows you care like putting real thought and planning into your gesture.

How to keep Valentine's Day flowers healthy until Valentine's Day

The good news: When properly cared for, roses can stay healthy for five to seven days after purchase. And for even more value and longevity, consider alternatives to traditional roses. Carnations and orchids are beautiful and tasteful while lasting up to two weeks. Not only will you be choosing something more economical, but also, you'll be showing your valentine that they're more special and unique than a boring old rose. (At least, you should be prepared with a little speech in case your lover actually really wanted roses.)

To maximize the lifespan of your roses (and most bouquets):

• Keep them in clean water.

• Trim the stems at an angle every few days.

• Remove any leaves below the waterline.

• Store them away from direct sunlight and heat sources.

• Add flower food to the water.

Remember, Valentine's Day is about expressing your feelings, not emptying your wallet. When you plan ahead, you have time to think about what your partner would really love. You can browse different options, read reviews, compare florists, and make a thoughtful choice rather than panic-buying whatever's available. (And if you're looking for gift ideas that aren't a bouquet, check out my alternative Valentine's Day gift ideas.)